Around lunchtime Friday, on a YouTube livestream watched by half a million people, a bandanna-clad man in white sunglasses grinned into his webcam and teased: “I’m about to show it.”Oh, stop it.
Keith Gill, the man better known as Roaring Kitty, who became one of Wall Street’s unlikeliest celebrities during the meme stock mania of 2021 before disappearing from public view, was onscreen — and in his signature fashion, mixing beer, comedy and market commentary.
A quick refresher: Three years ago, Mr. Gill’s unrestrained cheerleading of GameStop and other companies on social media made him a kind of rabbi to thousands of day traders stuck at home during the pandemic — people who bought loads of shares and drove those stock prices to nosebleed levels.
These traders’ use of internet memes and social platforms like Reddit to trade stock tips ushered in a new class of investors.
He vaulted back into prominence last month by posting on X a cryptic illustration that many took as a sign that he had returned to day trading.
Persons:
Keith Gill, Kitty, Gill, ”
Organizations:
YouTube, GameStop