AdvertisementIn December, Taylor Swift — Time's Person of the Year — glittered in front of the camera in a black bodysuit, a floor-skimming chenille dress, and a studded bustier gown. Crafting Swift's public imageThe Swiftian brand philosophy revolves around one essential idea: Taylor Swift is everyone's best friend. These choices are attainable, predictable, and unthreatening — purchases made by your best friend during a mall shopping spree. Lauren Sherman , Fashion Correspondent at Puck News , astutely labeled Swift's style as "Anthropologie Gone Wild" — mismatched, outdated, pedestrian, but instinctual. He's been running his own fashion brand for 20 years .

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