That would mean they'd have to eliminate their auto dealers.
The car companies aren't likely to win that — but to compromise, their dealerships are going to have to evolve from what they are today.
Tesla showed the auto industry it's possible to be successful without a traditional dealer network and instead sell vehicles directly to consumers.
"I think that will cause some pressure for the other traditional automakers, but I think Tesla is the exception for the direct sellers," Jackson added.
Dealerships might not go away, but they're certainly going to look different to car shoppers in the future.
Persons:
Tesla, Elon, Tim Jackson, Jackson, they're, Scott Kunes, Jessica Caldwell, Edmunds, Caldwell, Kerrigan, There's, Kunes
Organizations:
Auto, Ford, BMW, EV, Colorado Automobile Dealers Association, Kunes, RV