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Top related persons:
Colin Rocker - 2 Jessica Ufuoma - 2 — - 1 NeoReach - 1 IZEA - 1 influencers - 1 Johnson - 1 Jasmine Enberg - 1
Top related locs:
Hong Kong New York Meta CasaTikTok
Top related orgs:
Business - 2 Service - 1 Deloitte - 1 Johnson - 1 Influencer League - 1 Influencer - 1

Search resuls for: "Colin Rocker"


3 mentions found


☆ Meet the typical social-media influencer: They make less than $100,000 a year and juggle other jobs
  + stars: | 2024-07-29 | by ( Shriya Bhattacharya | Jacob Zinkula | ) www.businessinsider.com   time to read: +8 min
A survey of over 2,000 content creators conducted by the influencer marketing agency NeoReach last year found that 48% of creators earned less than $15,000 a year. Since the money that influencers make sometimes isn't enough to sustain their lifestyles, they balance content creation with other jobs. AdvertisementThe typical US-based influencer is likely to be making less than six figures and creating content part-time, according to research, surveys, and influencer interviews. Most of these creators have smaller audiences, according to former influencer marketer Emmy Petit, who is now a full-time influencer. "The idea of full-time content creation is often more glamorous than reality," Mitchie Nguyen, a content creator based in New York, previously told BI .
Persons: —, NeoReach, Colin Rocker, IZEA, influencers, Jessica Ufuoma, Johnson, Jasmine Enberg, Emarketer, Anushka, Petit, Nadya Okamoto, MrBeast, Mitchie Nguyen, Enberg, TikTok Organizations: Service, YouTube, Business, Deloitte, Johnson, Influencer League Locations: Hong Kong, New York
☆ Execs of color at TikTok and Snapchat open up about the influencer pay gap and how they're trying to level the playing field for creators from diverse backgrounds
  + stars: | 2023-11-21 | by ( Shriya Bhattacharya | ) www.businessinsider.com   time to read: +8 min
Today, Girma is TikTok's Black creator community development manager, leading # BlackTikTok , a virtual space on the social-media platform that amplifies the voices and content of Black creators. To address this, platforms from Meta to TikTok have introduced various programs over the years that intentionally center nonwhite communities. BI spoke with executives at TikTok and Snapchat who lead the initiatives short-form content creators say have been the most helpful to them. These programs offer tailored knowledge, connections, and funding for diverse creators like Gabrielle Cerberville, who has 1.1 million followers on TikTok . "Discrimination is baked into TikTok's algorithm because it centers on whiteness, so programs like CasaTikTok help normalize content by creators of color," Cerberville said.
Persons: Alexzi Girma, Girma, she's, execs, they've, Jessica Ufuoma, who's, Janice Gassam Asare, Snapchat, Gabrielle Cerberville, Kayla Zapata Fory, Fory, Varshini Shah, Francis Roberts, Roberts, Shah, that's, I've, AJ, Brooke Berry, Cerberville, Colin Rocker, Gen Z, BlackTikTok, He's, you'll Organizations: Business, Influencer Locations: Meta, CasaTikTok
☆ How much a part-time TikToker who posts career advice for his 74K followers earns per month — and how he navigates the industry
  + stars: | 2023-04-07 | by ( Shriya Bhattacharya | ) www.businessinsider.com   time to read: +4 min
The 27-year-old makes TikTok videos giving career advice to Gen Z and millennial professionals. Now, he has 72,600 followers on TikTok, and has landed brand deals with companies like Google, L'Oréal, Adobe, Kiehl's, and Hollister. He was paid $300 to create three TikTok videos for $100 apiece. "All these brand deals come to me, I don't do any outreach," he said. Here's how much Rocker has made from brand deals in the past six months, which Insider verified with documentation:
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