Read previewOne sign we're in a crypto revival: Crypto prices are roaring again. Another sign: Crypto companies are advertising on TV again. Crypto.com isn't the only one pushing crypto on TV again. It makes perfect sense to run it side-by-side with ads telling you how fun it would be to bet on the very game you're watching (unless you're an NBA player). All that said, the 2024 crypto revival still seems more like an echo of the last boom than a replay.

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Persons: —, you've, it's, Eminem, Matt Damon, Damon, Crypto.com, Coinbase cheekily, Crypto, Jack Dorsey, Kitty Organizations: Service, NBA, Business, UFC, GameStop