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Influencers have changed the ad industry. Now what?
  + stars: | 2024-07-04 | by ( Gaelle Legrand | ) www.cnbc.com   time to read: +9 min
Commercial playsTania Bryer: In 1994, it was considered groundbreaking – using an ad to flip gender roles on their head. They're somehow interacting with brands through the prism of influencers, and it gives them a way to talk back. Tania Bryer: A 2019 Edelman study revealed that consumers' trust in the brands they purchase from had declined, but trust in influencers was up. Tania Bryer: And Chawawa says that trust also extends to the type of influencer brands work with. Tania Bryer: And while that may be convenient for brands, creator economy strategist Jamie Gutfreund says it can hurt influencers.
Persons: Tania Bryer, Munya Chawawa, Instagram, Munya, Richard Edelman, Edelman, They're, Joe Gagliese, There's, that's, it's, TikTok, Blake Chandlee, Goldman Sachs, You've, I've, copywriters, Emily, Jamie Gutfreund, influencers Organizations: YouTube, Trust, influencers Locations: influencers, Paris
He fed the LLM data from a terminal and asked it to filter its findings through top academic literature and fund managers. Building on the knowledgeIn his earlier experiments, Patel and his team manually pasted increments of stock data into ChatGPT's text box. Using Julius AI, Patel was able to input data for over 6,800 stocks to see if the outcomes or accuracy would change. The metrics Patel chose to input were based on company fundamentals that he felt were important when picking stocks. Patel concluded that whether it's a human analyst or AI that's picking stocks, there are no guarantees in the stock market.
Persons: Alpesh Patel, it's, Patel, Julius AI, Julius, Price, ChatGPT's, Warren Buffett, Cisco Systems Inc Patel, Johnson, Eli Lilly, Rahul Sonwalkar, you've Organizations: NYSE, Nasdaq, US Securities and Exchange Commission, FTSE, New York Stock Exchange, Alpha, Broadcom, Cisco Systems Inc, Apple Inc UnitedHealth, Johnson, Johnson Exxon Mobil Corp Visa Inc Tesla, Walmart, Taiwan Semiconductor Manufacturing Procter, Gamble, Chevron Corp Mastercard, Depot Inc, Pfizer, AbbVie Inc Merck, Co Inc, Cola Co, Pepsico, Broadcom Inc Alibaba
"As with every family business, everyone is involved in the family business," Annie told CNBC. We grew up in the sector," Annie told CNBC. Zoom In Icon Arrows pointing outwards Annie and David Lu at a Harvard Innovation Labs event, when they were still ideating. As part of this partnership, Unilever tested the H2Ok Innovations solution at its Ben & Jerry's facility in Waterbury, Vermont. "They are exceptionally smart, visionary and courageous — the kind of founders investors dream to back," Iskold told CNBC.
Persons: David, Annie Lu, Annie Lu Annie Lu, Lu, Lu's, hasn't, Annie, David's, David Lu, David Lu They, Sandeep Desai, Desai, Jeff Bussgang, Alex Iskold, doting, Iskold, Dayna Grayson, We've, David giggled, it's Organizations: Harvard, CNBC, H2Ok, Construct, Flybridge, Ventures, Greentown Labs, Forbes, H20k, Harvard Innovation Labs, Unilever, AB InBev, Coca Cola Co, Colgate, Palmolive, Waterbury, Unit, Flybridge Capital, Construct Capital Locations: China, Saskatoon, Canada, Bay, Techstars, Boston, Minnesota, Minneapolis, Waterbury , Vermont, U.S, Brazil, United States, H2Ok
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