The idea of Cirque du Soleil might invite images of extravagant live shows with clowns, acrobats and fire breathers.
Cirque du Soleil came out of the pandemic in rough shape.
“Cirque is a funny example of an attempt at cultural reinvention because I don’t even think of circuses as trying to be relevant,” Emma told me.
“They were asking the question, ‘Why isn’t Gen Z interested in the circus?’ That almost feels rhetorical.
Because they were talking about the circus instead of, say, banking, people dropped phrases like, “I think there’s a real opportunity to elevate the art of clowning” and “Don’t focus on the Cirque, focus on the Soleil.”
Persons:
Soleil, Emma Goldberg, ” Emma, “, Gen Z, ”