Rich millennials in the US have been known to splash out on their pets, new laundry rooms, and expensive coffee machines.
And over in China, rich millennials have their own ideas of what counts as a luxury status symbol.
AdvertisementExpect to see these rich millennials mixing luxury casual wear like T-shirts and sneakers with traditional luxury brands, Banta told BI.
And getting regular aesthetic treatments has become a top priority for affluent millennials, Banta told BI.
Independent luxury brands that offer more authentic products and those that draw on cultural heritage are also highly in demand, she said.
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