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☆ YouTube shorts is creeping up on TikTok as a go-to app for music fans
▼ + stars: | 2024-07-18 | by ( Dan Whateley | Amanda Perelli | ) www.businessinsider.com time to read: +4 min

Read previewTikTok may be Gen Z's favorite jukebox, but YouTube shorts is quickly gaining steam among music listeners, per a new report from entertainment-industry data firm Luminate. When making a short, creators can add copyrighted music to videos using the YouTube shorts audio library. TikTok is still the go-to platform for music marketers looking to drive attention to songs. YouTube shorts may still be a tough sell for some marketers, however. YouTube is a major hub for long-form music content, and its shorts feature could help drive fans to artists' music videos and other original content, said Johnny Cloherty, CEO of the music-marketing firm Songfluencer.

Persons: —, TikTok, Olivia Rodrigo, Drake, Lyor Cohen, Simon Friend, Friend, Johnny Cloherty, Cloherty Organizations: Service, Business, Universal Music, Facebook, YouTube Locations: TikTok

☆ Bond rout won't end Fed balance sheet cuts, but endgame bubbling into view
▼ + stars: | 2023-10-06 | by ( Michael S. Derby | ) www.reuters.com time to read: +5 min

Since June 2022, the Fed has allowed more than $1 trillion of bonds to mature from its portfolio, including roughly $840 billion of Treasuries. QT drains liquidity from the banking system, reducing bank reserves parked at the Fed and cash stashed in its reverse repo facility. Others believe money market rates will start to move up in ways suggesting the system is short of cash. A New York Fed report in April projected an end to QT around the middle of 2025. A survey of major banks by the New York Fed released in August eyed an end to QT in mid-2024.

Persons: it's, ”, Kathy Bostjancic, Bostjancic, Goldman Sachs, Loretta Mester, “, Austan Goolsbee, Mary Daly, Michael Barr, Michael Cloherty, Mark Cabana, ” Cabana, Cabana, Michael S, Ann Saphir, Dan Burns, Andrea Ricci Organizations: Goldman Sachs, Federal Reserve, Silicon Valley Bank, Fed, Treasury, Reuters Graphics Reuters, Cleveland Fed, Bloomberg, Chicago Fed, San Francisco Fed, UBS, Bank Policy Institute, New York Fed, Bank of America, Daily, Derby, Thomson Locations: Silicon, Washington

☆ Corporate Sustainability Becomes a Team Sport
▼ + stars: | 2023-03-15 | by ( Rochelle Toplensky | ) www.wsj.com time to read: +7 min

Chief sustainability officers have historically been technical experts focused on helping companies decode their carbon footprint. Today’s CSOs are business-transformation specialists who run point for companies in their sustainability efforts, supported by a team of experts. “You have to start thinking in 2022 about the demands that are going to be a trending topic in 2025.”Judith Wiese, chief people and sustainability officer at Siemens. His team includes experts in technology, industrial processes, financial markets, sustainability frameworks and reporting standards. Agustin Delgado Martin, chief innovation and sustainability officer at Iberdrola.

☆ Artists and labels are sliding songs into augmented-reality filters on TikTok, Snapchat, and Instagram to promote music
▼ + stars: | 2023-03-03 | by ( Dan Whateley | ) www.businessinsider.com time to read: +7 min

AR effects are on the rise on Snapchat, TikTok, and Instagram, appearing across billions of videos. Artists, labels, and music marketers are finding new ways to promote tracks via these AR filters. "If you do come up with a cool AR filter, it's easier for the regular user to create a TikTok with than to create a dance." "Artists will hire AR creators to make effects for specific pieces of music," Chris Barbour, Meta's AR partnerships director, told Insider. As with any trend on social media, originality is important for helping an AR effect spread, Yoder said.

☆ Patricia M. Cloherty, Venture-Capital Star, Started Her Career From Scratch
▼ + stars: | 2022-10-16 | by ( James R. Hagerty | ) www.wsj.com time to read: 1 min

When Patricia M. Cloherty was offered a job at a venture-capital firm in 1969, she had to ask friends what that business, little known at the time, was all about. She concluded it was a David vs. Goliath affair, using small amounts of capital to fund startups that could take on corporate behemoths. As a former Peace Corps volunteer, she had aspired to work for an international development agency but concluded that those institutions were unlikely to send a woman overseas. So she decided to accept the offer of a research job at a venture-capital firm headed by Alan Patricof .

☆ How much music producers get paid to create TikTok song remixes and mashups
▼ + stars: | 2022-09-20 | by ( Dan Whateley | ) www.businessinsider.com time to read: +3 min

Remixes and mashups are spreading across TikTok, driving music trends on the app. Record labels and marketers are hiring producers to create remixes as part of song promotions. Remixes and mashups are proliferating on TikTok, and it's shifting how marketers promote songs on the app. Music producers with TikTok followings can earn anywhere from $500 to $5,000 to produce a remixed version of a track, Cloherty said. As with many internet trends, remixes and mashups have seen a resurgence this year.

☆ Inside the growing business behind TikTok song remixes, which are transforming the way music is discovered on the app
▼ + stars: | 2022-09-16 | by ( Dan Whateley | ) www.businessinsider.com time to read: +7 min

TikTok users are increasingly finding new music through song remixes and mashups. In the middle of August, music artist Sam Smith's somber 2014 ballad "I'm Not The Only One" reentered Spotify's top 200 chart nearly a decade after its release. Marketers embrace TikTok remixes and mashupsAs with any social-media trend, music marketers are adjusting their strategies to stay in tune with TikTok's audience. TikTok music talent can earn anywhere from $500 to $5,000 to produce a remixed version of a track, according to Cloherty. Outside of monetary compensation, having a track go viral can help TikTok talent grow their audience off the app.

☆ How TikTok is changing the music industry and the way we discover new, popular songs
▼ + stars: | 2021-06-10 | by ( Dan Whateley | ) www.businessinsider.com time to read: +19 min

In July, it rolled out a dedicated music-streaming service called TikTok Music in five countries. Read about why TikTok music marketers are turning to general-interest accounts to promote songsCreating TikTok music challenges to spark user-generated videosAnd some marketers are opening the door for social-media users who wouldn't traditionally be considered influencers to get paid to promote music. Read more about TikTok's private listening sessionsA dedicated TikTok Music streaming app is bornIn July, TikTok stepped deeper into the music business by launching its own dedicated music-streaming app, TikTok Music, in Brazil, Indonesia, Australia, Mexico, and Singapore. Insider tested TikTok Music in Singapore, where it launched in a closed beta, to learn more about how it works. Like TikTok, TikTok Music includes a "For You" feed of recommended content and a variety of social features that set it apart from incumbents like Spotify and Apple Music.

Persons: TikTok, Here's, they've, influencers, TikTok influencers, Read, Jonny Kaps, Halsey, Charli XCX, Taylor Upsahl, Upsahl, Steve Jennings, Kristen Bender, Lyor Cohen, Ted Suh, Elissa Ayadi, Sydney Bradley, Getty, Jesse Callahan, It's, Zach Friedman, Dan Asip, Pearpop, Cole Mason, There's, Johnny Cloherty, Andy McGrath, Tarek Al, Hamdouni, Tiagz, John Arano, Tiago Garcia, you'd, Nima Nasseri, Ole Obermann, Rita Franca, NurPhoto, Taylor Swift, Miley Cyrus, Olivia Rudensky, Cyrus, Hailey Bieber, Guillermo Legaria, Khalid, Demi Lovato, Marshmellow, ByteDance, Tatiana Cirisano, Jeffrey Ramsay, Steve Blatter Organizations: Getty, TikTok, MRC Data, Universal Music Group, YouTube, GQ, Snap Inc, Agency, 10K, Records, Sony Music, RCA Records, Warner Music, Getty Images, Movistar Arena, Spotify, Apple, MIDiA Research, MTV, SiriusXM's TikTok Locations: Tempe , Arizona, TikTok, Bogota, Colombia, Brazil, Indonesia, Australia, Mexico, Singapore, India, Denver , Colorado

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