AdvertisementAnd once you start noticing them on bar menus, it can quickly start to feel like the tiny martini is everywhere.
Related storiesTayēr and Elementary's tiny martini debuted in 2019, but a bar representative told BI: "These days, there is literally no table that wouldn't order them."
Teeny, tiny moments of luxuryAnother factor favoring the popularity of the mini martini is a heightened demand for luxury experiences.
Tiny martinis might still scratch the itch for a special moment, Flynn added.
"What it offers," she said, "is that feeling of a mini luxury moment."
Persons:
IWSR, Tao, Missy Flynn, gilda, Gen Zers, Valentina, Valentina Tiny martinis, Gen Zer's, Claudine Ben, Zenou, Flynn, There's, gilda —, Claudia D'Arpizio
Organizations:
Pew Research Center, Bain, Bain & Company
Locations:
New York City, London, Side's, Tayēr, Rita's, American, London's Soho