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An incredibly rare Magic: The Gathering card from a new expansion was found on Friday. Instead, it's all to do with Hasbro's trading card game, Magic: The Gathering, which released an expansion this month that crosses over with JRR Tolkien's beloved fantasy series. —Magic: The Gathering (@wizards_magic) June 30, 2023While the search is over, the card's ownership may not be settled. The breakneck pace and high costs of new releases has also been an issue for local game shops that sell Magic: The Gathering cards. In April though, the bank upgraded the stock to "neutral" after earnings showed revenue from the card game surged in the first quarter.
Persons: , JRR, Francisco Rubio, Adam Martin, Dave, Eric LaGaccia Organizations: Service, Wall Street, Gremio de Dragones, Hasbro, City Comics, Bank of America Locations: Valencia, Spain, Buffalo , New York, Brooklyn
Hasbro stock surged 12% on Thursday after the company's first-quarter earnings impressed investors. The gaming company said its Magic: The Gathering card franchise is still firing on all cylinders. One Wall Street analyst has been concerned about gamer fatigue as the company continues to roll out new card sets. "There's a lot of wallet fatigue," Brooklyn-based Action City Comics owner Eric LaGaccia told Insider. But for now, that wallet fatigue among a certain group of Hasbro's core customers isn't enough to slow down what has become one of its top-selling brands.
Hasbro stock faces challenges with Magic: The Gathering, according to Bank of America. The bank said stores and collectors have grown more cautious about investing in new product sets of the game. "We still see Magic underperformance as a key risk especially in 2H23 as Hasbro laps a crowded release schedule," BofA said. And it's that "wallet fatigue" that could hurt the sales growth of Magic: The Gathering for Hasbro going forward, according to BofA analyst Jason Haas. He reiterated an "Underperform" rating on Hasbro stock and $42 price target, which represents potential downside of 19% from current levels.
Magic: The Gathering fans are upset with how much product Hasbro has been releasing. Some game shop owners have had to sell cards at a lower cost — meaning they lose money and Magic loses value. At this point, given the huge costs to keep up with the game, fans felt that they were rightly concerned that Magic was becoming a luxury hobby. Hasbro's Magic: The Gathering strategy has alienated a lot of longtime fans, LaGaccia said, which has left many game shops with unsold product. Some fans have moved on from Magic to other card gamesSome Magic: The Gathering fans have found alternatives.
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