AdvertisementTaylor Swift's "Eras Tour" book sold 814,000 copies in its first weekend.
Taylor Swift's "The Eras Tour" book has become the second-best-selling non-fiction title after Barack Obama's presidential memoir.
Despite only selling through one retailer, the "Eras" book was the biggest book launch of 2024.
According to Circana BookScan, which tracks publishing sales, the book sold 814,000 copies after hitting shelves over Black Friday weekend.
Part one of Obama's memoir sold 816,000 copies in its first week when was published in November 2020.
Persons:
Taylor, Barack Obama's, Circana, Taylor Swift, Swift
Organizations:
Target, Poets Department, Associated Press, AMC, Hollywood, Spotify