Supporting nonprofits on GivingTuesday this year could have a bigger impact than usual. Many nonprofits will run matching campaigns, meaning a supporter has pledged to double or sometimes triple the donation of other, smaller donors. That would follow the trend of charitable giving in 2022, which dropped for only the fourth time in 40 years. Other nonprofits, though, aim to rally support from the communities they seek to serve, and GivingTuesday can help with that. ___Associated Press coverage of philanthropy and non-profits receives support through the AP’s collaboration with The Conversation US, with funding from Lilly Endowment Inc.

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Persons: Tim Pries, “, ” Pries, Amy Pirozzolo, ” Pirozzolo, Natasha Andrews, they've, ”, Ciara Coleman, ” Coleman, Jacob Qualls, he's, Qualls Organizations: Area, Fidelity Charitable, DAF, Fidelity, National, of America, Alpha Phi Alpha, mater, Morehouse College, Associated, Lilly Endowment Inc, AP Locations: Indiana, Fort Wayne, New Orleans, Chicago