That minivan, the Pacifica, is struggling, along with most of parent company Stellantis’ US models.
Stellantis’ problems just led to the sudden departure of CEO Carlos Travares this week and a search for both a new boss and answers to its problems.
But there are costs to keeping the Chrysler brand, including splitting scarce marketing dollars with the healthier brands, and relatively little downside to shutting it down.
That wouldn’t be the case in closing Chrysler, since virtually every Chrysler dealer also sells Jeep-, Ram- and Dodge-branded vehicles.
But the vehicles in the pipeline being cited by Ostermann are not destined to be Chrysler models.
Persons:
”, Stellantis, Carlos Travares, Ram, ‘, “ You’ve, Ivan Drury, “, Erin Keating, Tavares, helms, Donald Trump, Keating, Kevin Farrish, he’s, can’t, Farrish, Tavares ’, “ It’s, Doug Ostermann, Ostermann, Chrysler hasn’t, Jeff Schuster
Organizations:
New, New York CNN, Chrysler, Dodge, CNN, Cox Automotive, Bloomberg, Pacifica, Pontiac, Plymouth, Ford Motor, Aspen
Locations:
New York, America, Canada, Pacifica, Edmunds, Windsor , Ontario, Detroit, Lincoln