Adam Mosseri, Instagram's CEO, said making Threads a separate app is risky, The Verge reports.
He said Threads as a standalone app will pose a challenge in attracting new users.
The app's launch comes as some Twitter users seek alternative platforms after Elon Musk's takeover.
They considered making Threads part of the platform's feed or a separate tab, but ultimately chose to make it a standalone app.
When reached for comment, Christine Pai, an Instagram spokesperson, told Insider that a separate app is necessary to keep Instagram the way it is.
Persons:
Adam Mosseri, Mosseri, Christine Pai, Pai, Mark Zuckerberg
Organizations:
Elon, Morning, Twitter, Meta