Private equity firms are looking at Statista ahead of a formal sale process, which is likely to kick off later next year, the sources told Reuters. Only once this transaction is finished will a Statista process begin, they added. Asam sits alongside Statista in Stroeer's data-as-a-service and e-commerce division, which it has signalled as non-core to its advertising business. Statista is viewed as non-core because the rest of Stroeer operates out-of-home advertising, online advertising and billboards across Germany. Stroeer acquired a 78.8% majority stake in Statista in December 2015 for around 57 million euros ($61 million).

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Persons: JP Morgan, Friedrich Schwandt, Stroeer, Christian Schmalzl, Asam, Statista, Emma, Victoria Farr, Jo Crowley, John O'Donnell, Alexander Smith, David Evans Organizations: Reuters, NASDAQ, Thomson Locations: FRANKFURT, LONDON, Statista, Stroeer, Germany, Hamburg, Frankfurt, London