For Makenzie Steele, landing NIL deals with big companies like Under Armour and Lululemon required two things: posting consistently and putting her business email in her Instagram bio. The 20-year-old Clemson track and cross-country runner has secured nearly 20 brand deals through her Instagram and TikTok account, @goodfoodgoodrun. Steele started posting cooking and running content in late summer 2020 and has grown her platform to 42,000 Instagram followers and 23,000 TikTok followers. She's posted one-pan Caprese baked pasta, snickerdoodle granola, mini apple pancake bites, and lots of banana bread variations. "When someone first sees my account, they're like, 'it's just banana bread and oats,'" Steele said.

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Persons: Makenzie Steele, Steele, Instagram Steele, Ben, She's, Joe's, Armour, she's, Christian Addison Organizations: Clemson, Armour