Read previewWith the recent launch of SearchGPT, OpenAI has positioned itself to compete with Google in the search engine market. The new tool allows users to search the web in real time and automatically summarize results from Microsoft's Bing. Chris Rodgers, the CEO at SEO agency CSP, has worked in the search engine industry for over 20 years. He told Business Insider that SearchGPT may not pose an immediate threat to Google Search. He also said Google should feel the heat because OpenAI has presented a better strategy than Google in its rollout of SearchGPT.

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