Several businesses specializing in selling lingerie through livestreaming have had their sessions cut short after they featured a female model and their brush with internet censorship came to light in January. A man poses in a white dress and robe set posted on Chinese video-sharing platform Douyin on December 17, 2022. The emergence of male lingerie models has caused mixed views online in China, from merriment and annoyance to reluctant acceptance. Male models are not the only workaround. Even outside of China, platforms such as Facebook and Instagram have faced criticism for restricting the sharing of images involving partial nudity, especially of women.

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