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☆ The multi-billion dollar battle to host an F1 race is heating up
▼ + stars: | 2024-11-11 | by ( Chris Hawes | ) www.cnbc.com time to read: +3 min

Who will win a 2026 Grand Prix? "We are receiving calls from prime ministers, from governments that really want to host the Grand Prix," F1 CEO Stefano Domenicali told CNBC's "Inside Track." The Belgian Grand Prix adds an estimated $248 million to the national economy each year. Abu Dhabi, which held its first Grand Prix in 2009, spent $40 billion constructing an artificial island to do it. "It didn't have anything before the plans for the Abu Dhabi Grand Prix."

Persons: Stefano Domenicali, CNBC's, Domenicali, Abu, Saif Rashid Al Noaimi, YouGov, Robin Fenwick, Guy Antognelli, McLaren, Zak Brown, You've, Lewis Hamilton Organizations: CNBC, Abu, Grand Prix, Monaco, Monaco Government Tourist, Convention Authority, Cannes Film, Cote d'Azur, Bloomberg Locations: Thailand, South Korea, India, Rwanda, Belgian, Europe, America, Belgium, Abu Dhabi, Yas, Grand, Saudi Arabia, U.S, Monte Carlo, Monaco, Cote

UFC media rights are up for renewal next year, and TKO Group Chief Operating Officer Mark Shapiro tells me he thinks Netflix could be getting in the ring. "I think absolutely, they'll be at the table on UFC," Shapiro said in an exclusive CNBC Sport interview. Still, even with the WWE deal, Netflix didn't fully embrace its new role as a platform for live sports. "I think absolutely, they'll be at the table on UFC," Shapiro said in an exclusive CNBC Sport interview. Still, even with the WWE deal, Netflix didn't fully embrace its new role as a platform for live sports.

Persons: Alex Sherman, Mark Shapiro, Shapiro, They've, We've, Ted Sarandos, Sarandos, it's, Jake Paul, Mike Tyson, Netflix hasn't, we're, Tyson, Paul, It's, Vince McMahon, McMahon, He's, he's, –, We're, Dick Clark, Paul Levesque, Dana White, Stan Kasten, Adam Silver, Adam, I'm, That's, Juan Soto, Shohei, Ohtani, Kasten, Jonathan Kraft, Sportico's, Kraft, Babe Ruth, Collect, Ruth, Red Ruth, Deiveson Figueiredo, Brandon Moreno, Louis Grasse Organizations: CNBC, UFC, Netflix, WWE, Disney, MMA, National Football League, NFL, Dick Clark Productions, Golden Globe, –, Professional Bull Riders, Endeavor, PGA Tour, Comcast, Dodgers, NBA, Major League Baseball, New York Yankees, Nice, CNBC Sport, Ham Fighters, Summer, NBC, Tennis, Consumers, New England Patriots, Boise State, Louis Locations: U.S, Canada, It's, Los Angeles, Ohtani's, Hokkaido Nippon, Oregon, Gila, Glendale , AZ

☆ How F1 can help engineer the world's net-zero future
▼ + stars: | 2024-11-04 | by ( Chris Hawes | ) www.cnbc.com time to read: +4 min

F1 produced 223,031 metric tons of carbon dioxide equivalent in 2022, with almost 75% coming from travel and shipping. Unlike soccer, which produces more than 30 million metric tons per year by some estimates, F1 has the engineering capabilities to provide solutions. As reported in April, these goals are difficult to square with F1's decision to increase the number of races in its calendar. The final pedal F1 can push is energy efficiency, and teams are already looking for ways to transfer learnings from the track to their infrastructure. "We want to take that approach ... and apply it to the building and infrastructure side of the campus as well."

Persons: Sustainability Kim Wilson, Pat Symonds, We've, Ellen Jones, we've, Sustainability Adam Sammons, Red Bull Organizations: Health Service, McLaren, Sustainability, CNBC, Formula One, EU, petro

☆ F1 championships are increasingly being decided by how teams use new technology
▼ + stars: | 2024-10-28 | by ( Chris Hawes | ) www.cnbc.com time to read: +4 min

Bryn Lennon - Formula 1 | Formula 1 | Getty ImagesDoing this with a digital twin allows teams to develop strategies for different circuits. With 24 races on the schedule and only a handful of days in between, forecasting track performance is critical to ensuring engineers are ready to make any necessary changes. While teams are allowed up to 60 operational staff at the track on race days, each is communicating with analysts back at headquarters. "Everyone there will be looking at their computer and providing feedback to the racetrack engineers with recommendations that can be actioned onto the race car." With the cost-cap limiting budgets to $135 million per year, automating repetitive tasks is crucial to ensuring teams are using their resources efficiently.

Persons: Williams, James Vowles, CNBC's, Dan Keyworth, Red Bull, Max Verstappen, Lewis Hamilton of, Bryn Lennon, Britain's, Ben Waterhouse, Red, there's, Alessio Morgese Organizations: McLaren, CNBC, Mercedes, Oracle Red Bull Racing, of Great Britain, Silverstone Circuit, Engineers, Miami, Getty, Nurphoto Locations: Lewis Hamilton of Great Britain, Netherlands, parc ferme, Northampton, England, Monaco, Miami, USA

☆ MLS attendance and sponsorship revenue hit regular season records
▼ + stars: | 2024-10-22 | by ( Lillian Rizzo | Chris Hawes | ) www.cnbc.com time to read: +1 min

Lionel Messi of Inter Miami competes during a friendly match between Inter Miami and Newell's Old Boys at DRV PNK Stadium in Fort Lauderdale, Florida on February 15, 2024. Major League Soccer scored several regular season records, including for attendance and sponsorship, thanks in part to international super star Lionel Messi — and corporate strategy. Nearly 11.5 million people attended MLS matches during the regular season — which ended this past weekend — the most in its history, according to data from the league. Each match during the 2024 season averaged 23,234 attendees, the highest ever for the regular season. Last year, MLS' Inter Miami signed Messi, which caused a surge in attendance, jersey and other product sales, and overall fanbase engagement.

Persons: Lionel Messi, Lionel Messi —, Messi, Luis Suárez Organizations: Inter Miami, Major League Soccer, MLS, National Basketball Association, Messi, U.S . Locations: Fort Lauderdale , Florida

The NBA logo is seen outside an NBA store in New York on July 8, 2024. Under the terms of the deal, Nike will be the leagues' global outfitting, merchandising, marketing and content partner until 2037. As the largest athletic apparel company in the world, Nike has long been a favorite among professional sports leagues and their athletes. Despite Nike's recent stumbles, the NBA told CNBC it has no concerns about continuing its partnership with the apparel company. Nike has not faced significant criticism for its basketball uniforms.

Persons: Elliott Hill, Sal LaRocca, They've, LaRocca, you'll, LeBron James, Kevin Durant, Caitlin Clark, Sabrina Ionescu Organizations: NBA, Nike, National Basketball Association, National Football League, Major League Baseball, CNBC, MLB, ESPN, WNBA Locations: New York

☆ How Liberty Media became one of the world's most valuable sports empires
▼ + stars: | 2024-10-21 | by ( Chris Hawes | ) www.cnbc.com time to read: +4 min

Charles Leclerc of Monaco driving the (16) Ferrari SF-23 on track during practice ahead of the F1 Grand Prix of Las Vegas at Las Vegas Strip Circuit on November 17, 2023 in Las Vegas, Nevada. Mark Thompson | Getty Images Sport | Getty ImagesWhen Liberty Media Chairman John Malone finalized the $4.4 billion acquisition of Formula One in 2017, he knew he was onto something. Mark Thompson | Getty Images Sport | Getty ImagesEvening out the field created more exciting story lines, which Netflix seized on. But to crack America, F1 needed a spectacle, and the 2023 Las Vegas Grand Prix would provide it. Mark Thompson | Getty Images Sport | Getty Images

Persons: Charles Leclerc of Monaco, Ferrari, Mark Thompson, John Malone, Fred Vasseur, — Ferrari, Red Bull, Mercedes AMG, Zak Brown, CNBC's, Max Verstappen, Stuart Pringle, Malone, Brown, Stefano Domenicali, Alexander Albon, Williams FW45 Mercedes, Kevin Magnussen, Haas, Autodromo Jose Carlos Pace Organizations: Las Vegas, Circuit, Getty, Liberty Media, Formula, Liberty, Ferrari HP, Constructors, Honda, McLaren Racing, Oracle Red Bull, Prix, Qatar, Lusail, Netflix, Silverstone, CNBC, Dells, Miami, Austin, Vegas, Autodromo Jose Locations: Las Vegas , Nevada, Netherlands, parc ferme, Lusail City, Qatar, U.S, Vegas, Thailand, Denmark, Brazil, Sao Paulo

☆ F1's new regulations suggest car makers are not done with the internal combustion engine yet
▼ + stars: | 2024-06-06 | by ( Chris Hawes | ) www.cnbc.com time to read: +3 min

If you want to see into the future of car making, the Formula One rulebook has often been a good place to start. But the sport's new regulations suggest that car makers are not pinning all their hopes on electrification. In 2026, F1 cars will be powered by hybrid engines with a 50:50 split between electric-power and internal combustion; crucially, the combustion engine will be powered by synthetic e-fuels. Another is Audi, which left Formula E in 2021 to join F1 in 2026, the same year that the German automotive company will stop producing new combustion engine cars and only release electric vehicles. One of the products Audi is ramping up is synthetic e-fuels, which use renewably-generated electricity to break water into hydrogen and oxygen before combining them with carbon dioxide.

Persons: Lewis Hamilton, Mercedes, Pat Symonds, Madeleine Orr, Alex Keynes Organizations: Petronas, Team, Prix, Monaco, CNBC, Honda, Audi, E, University of Toronto Locations: Montecarlo, Monaco

☆ F1 dispute with Andretti Global draws in U.S. lawmakers
▼ + stars: | 2024-05-24 | by ( Chris Hawes | ) www.cnbc.com time to read: +5 min

Anna Moneymaker | Getty ImagesA dispute over whether to accept American motorsports giant Andretti Global as Formula One's 11th team is reaching boiling point. It's the latest twist in the Andretti saga, which started in October 2023 when the sport's governing body, the FIA, approved the American team's bid to join the grid. Three months later, F1, the sport's commercial arm, quashed the bid, arguing that Andretti wouldn't be competitive in 2025 or 2026. These new entrants would also be obliged to operate out of a region not currently represented by F1 teams. It isn't just in Washington where support for Andretti is growing, explained Andretti.

Persons: Mario Andretti, John James, Anna Moneymaker, Michael, Andretti, Stefano Domenicali, Domenicali, Tim Milne, Lewis Butler, Tim Cook, Red Bull's Max Verstappen Mike Segar, Zac Brown, it's, Fernando Alonso Organizations: Washington , DC, Andretti, Capitol, General Motors, Andretti Global, One's, Miami Grand, Liberty Media, NBC News, FIA, Formula, One, CNBC, Las Vegas, Prix, U.S, F1, United, Reuters Locations: Washington ,, U.S, Las Vegas, Saudi Arabia, United States, Americas, Austin , Texas, Washington, Miami

☆ F1's fanbase is shifting — and the 'Netflix effect' is only part of that
▼ + stars: | 2024-04-30 | by ( Chris Hawes | ) www.cnbc.com time to read: +6 min

Carlos Sainz of Ferrari during second practice ahead of the Formula 1 Las Vegas Grand Prix at Las Vegas Strip Circuit in Las Vegas, United States on November 17, 2023. Proponents of the "Netflix effect" often point to a poll taken in 2022 which found 28% of American adults considered themselves to be F1 fans, with more than half crediting "Drive to Survive." If this were true it would mean there were an incredible 72 million F1 fans in the U.S. alone. This argument runs out of road slightly however, when you consider that only 2 million Americans tuned in to watch the 2023 Miami Grand Prix. Today, F1 fans are estimated to be around 40% female, up from just 8% in 2017, as well as significantly more culturally diverse.

Persons: Carlos Sainz, Ferrari, Jakub Porzycki, Nielsen, it's, Toni Cowan, Brown, Cowan, Zak Brown, McLaren, It's, Buzz Radar, TJ Adeshola, Aston Martin, McLaren Unboxed, Lando Norris, Oscar Piastri, Thaier Organizations: Las Vegas, Nurphoto, Netflix, ESPN, IndyCar, NASCAR, Prix, Miami Grand Prix, CNBC, North, Anp, Getty, YouTube, Liberty Media, Aston, Aston Martin Racing, Buzz, Formula, sudani Locations: Las Vegas, United States, U.S, North America, North American, Nevada, Aston Martin, Australia, Bahrain

☆ F1's net-zero pledges are colliding with its ambitions to go truly global
▼ + stars: | 2024-04-01 | by ( Chris Hawes | ) www.cnbc.com time to read: +7 min

Oscar Piastri of McLaren during the Formula 1 Saudi Arabian Grand Prix at Jeddah Corniche Circuit in Jeddah, Saudi Arabia on March 9, 2024. But with the Japanese Grand Prix this coming weekend, F1's beleaguered boss Stefano Domenicali will finally be able to provide a rebuttal. F1's growing ambitions in the Middle East and the U.S. have at times transcended the sport. Las Vegas airports dealt with 400 private jets arriving for the Grand Prix, while Singapore saw a 63% increase in September flight arrivals compared to the previous year when its Grand Prix was pushed into October. Third placed Carlos Sainz of Spain and Ferrari celebrates on the podium during the F1 Grand Prix of Italy at Autodromo Nazionale Monza on September 03, 2023 in Monza, Italy.

Persons: Oscar Piastri, Stefano Domenicali, Alexander De Croo, Domenicali, Clive Mason, Stephane Bazire, Bazire, I've, Stefano, Colin Syn, We've, Francois Dumontier, Madeleine Orr, Paul Fowler, Carlos Sainz of, Dan Istitene Organizations: McLaren, Formula, Saudi, Jeddah Corniche, Nurphoto, Getty, United Arab, U.S, Belgian, Formula One, of Australia, Albert, Circuit, F1, Silverstone, CNBC, Las, Prix, Singapore, Singapore Grand Prix, Canadian, Italy's Emilia, Grand Prix, Williams, DHL, Ferrari, of, Autodromo Nazionale Monza Locations: Jeddah, Jeddah Corniche Circuit, Saudi Arabia, Belgium, Monza, Italy, Monaco, United Arab Emirates, Europe, America, Las Vegas, Singapore, Japan, Miami, Grand, Canada, Australia, Carlos Sainz of Spain

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