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New York CNN — Chipotle - 1 Chipotle - 1 ” - 1 Chris Brandt - 1 Brian Niccol - 1 Taco - 1 Scott Boatwright - 1
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☆ Chipotle and Spirit Halloween are launching a costume collection
  + stars: | 2024-09-04 | by ( Ramishah Maruf | ) edition.cnn.com   time to read: +2 min
New York CNN —Chipotle is already getting into the Halloween spirit. The fast-casual chain announced a costume collection with Spirit Halloween Wednesday, the seasonal Halloween costume store that pops up every year in abandoned storefronts. Two years ago, it posted a fake “Chipotle Fork” bodysuit with the caption “Found ur costume.” Then last year, another fake “Chipotle Napkin” costume showed up on its Instagram. The Chipotle Fork costume, for example, is just a plain black, polyester bodysuit. “Our popular Halloween tradition, Boorito, began with a burrito-themed costume contest and now we’re taking it to the next level with the launch of our first-ever costume collection in collaboration with Spirit Halloween,” said Chris Brandt, chief brand officer at Chipotle in a statement.
Persons: New York CNN — Chipotle, Chipotle, ”, Chris Brandt, Brian Niccol, Taco, Scott Boatwright Organizations: New, New York CNN, Burt’s, Retailers, Taco Bell Locations: New York, Canada, Chicago, Denver, Egg Harbor Township, N.J, Los Angeles
☆ Chipotle workers say 'Boorito' was a flop this year because of high prices
  + stars: | 2022-11-01 | by ( Mary Meisenzahl | ) www.businessinsider.com   time to read: +3 min
Seven workers told Insider that their stores were slower than expected. Seven Chipotle workers across the US told Insider that their stores saw lower traffic than expected and didn't meet sales projections. This is in complete contrast to 2021, when workers told Insider about long lines, staying late to finish cleaning, and even some workers walking off the job. Outside of the Boorito promotion, Chipotle has raised prices several times over the last year and a half, most recently in August, when the chain raised prices for a burrito by about 50 cents to $1 each. In the first quarter of 2022, Chipotle raised menu prices by 4%, CFO Jack Hartung told investors.
☆ Chipotle workers say they anticipate annual Halloween 'Boorito' promotion will be less of a 'disaster' this year now that it's back in-person
  + stars: | 2022-10-30 | by ( Mary Meisenzahl | ) www.businessinsider.com   time to read: +4 min
Chipotle's annual Halloween "Boorito" promotion is back in-person for the first time since 2019. Five workers told Insider they feel better prepared this year. Some Chipotle workers did walk off the job on Halloween last year at a location in New York City, demanding better working conditions. A New Jersey Chipotle worker told Insider that she's happy the promotion is in-store only this year after the "disaster" she faced last year. Workers told Insider that they don't anticipate much backlash from customers who prefer digital orders.
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