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The Gap comeback that might actually be working
  + stars: | 2024-10-02 | by ( Cathleen Chen | ) edition.cnn.com   time to read: +21 min
Designer Zac Posen — now creative director at Gap Inc., at the Vanity Fair Oscar party in March 2024. Danny Moloshok/ReutersSince 2014, the Gap brand has nearly halved its presence in North America, going from 968 stores in the market to 472 as of February. It makes up about 20% of overall Gap Inc. revenue, while Old Navy accounts for more than half. Before Gap, Posen was on track for a similar trajectory to Mizrahi’s. They started by redefining the positioning of each brand: Gap as a pop culture brand.
Persons: CNN — Zac Posen, Richard Dickson, Posen, Donald, Doris Fisher, Mickey Drexler, Drexler, Uniqlo, Zac Posen —, Danny Moloshok, Sonia Syngal, Dickson, Barbie, Troye Sivan, Da’vine Joy, Anne Hathaway, ” Posen, won’t, Zac, Isaac Mizrahi, , Gabriella Santaniello, Mizrahi, Zac Born, Saint Ann’s, Lola Schnabel, Julian Schnabel, Lena Dunham, Nicole Miller, Naomi Campbell, Grimm, , Da'Vine Joy Randolph —, Jamie McCarthy, Yucaipa, Ron Burkle, Sean Combs, Zac Posen, Neiman Marcus —, Zac Posen — that’s, Zac Posen’s, it’s, Paco Rabanne, Patrick Robinson, Ye, Julie Gilhart, Gilhart, ” Dickson, Bernadette Peters, , Harrison Ball, Ryan Murphy, ’ ”, TJ Maxx, Kennedy, Anne Hathway, Pietro S, Robert, William Fisher, didn’t, Mark Breitbard, Horacio Barbeito, Chris Blakeslee, Goodman, Stephanie Keith, Da’Vine Joy Randolph’s, Sivan, Hathaway, Julia Fox, influencer, Lee Peterson, hasn’t Organizations: The, Fashion, CNN, Old Navy, Inc, New Yorker, Gap Inc, Navy, Banana, Reuters, Mattel, Hollywood, Xcel Brands, QVC, Saint, Metropolitan Museum of Art, Central Saint Martins, New York Times, Centric Brands, Barneys, New York City Ballet, Swans, Disney, rockstar, Old, America ., Collins Group, Vogue, Bloomberg, Council of Fashion Designers of America, New York, Dôen Locations: Posen, San Francisco Bay, New, Banana Republic, Athleta, San Francisco, Oxford, Zara, North America, Asia, China, Republic, New York City, American, London, Bloomsbury, Balthazar, SoHo, Rome, Italy, New York, America, America . Banana
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailAthleta CEO Chris Blakeslee: Our heritage has been innovating fabrics for women, by womenChris Blakeslee, Athleta CEO and president, joins 'Squawk Box' to discuss the company's 'Power of She' campaign, the importance of women's sports, competition amongst athleisure brands, the company's brand strategy, and more.
Persons: Chris Blakeslee, She
Beyond Yoga's founder Michelle Wahler, along with its Chief Operating Officer and Chief Financial Officer Jesse Adams, will both be stepping down. "We have arrived at a natural inflection point for this incredible brand," Levi's incoming CEO Michelle Gass said in a statement. Retailers such as Lululemon and Nike have long dominated the category, with Beyond Yoga and Gap-owned Athleta following close behind. But upstarts such as Alo Yoga and Vuori have been nipping at their heels and taking market share. In August, Athleta named former Alo Yoga President Chris Blakeslee its next CEO.
Persons: Levi Strauss, Nancy Green, Alo Yoga, Michelle Wahler, Jesse Adams, Wahler, Adams, Michelle Gass, Nancy, BTIG's Janine Stichter, Earnest, Athleta, Chris Blakeslee Organizations: Nike, Yoga, Beyond Yoga Locations: Athleta
In this article GPS Follow your favorite stocks CREATE FREE ACCOUNTPedestrians walk past Old Navy and GAP stores in Times Square, New York City. The company is projecting net sales to decrease in the low double-digit range for the fiscal third quarter compared to last year's net sales of $4.04 billion. Sales declined 6% at Old Navy, on top of a sharp 13.6% decline in the prior-year period. Gap is betting Dickson can breathe new life into Gap's brands: its namesake banner, Old Navy, Banana Republic and Athleta. "We know that regardless of market conditions, strong brands, brands that matter, win," said O'Connell.
Persons: Drew Angerer, Katrina O'Connell, Neil Saunders, StreetAccount, Richard Dickson's, Mattel's Barbie, Dickson, Here's, Chris Blakeslee, Alo Yoga, O'Connell Organizations: Navy, GAP, Refinitiv, Old Navy, Mattel, Banana, Republic Locations: Times Square , New York City, Banana Republic, women's, men's, Gap China, North America
Investors should get off the sidelines on Gap given the retailer's potential for business improvement, according to Barclays. Her $13 price target implies shares could rally 26.2% from Monday's close. Yih said the company could see margin upside with a shift to cleaner inventory levels and mitigated freight challenges. Despite the opportunity to recapture some of the margin, Yih noted the company can do more work to stabilize the business and make it more malleable to consumer demand signals. Between the new management and potential for margin capture, she said the company's valuation multiple could be raised.
Persons: Adrienne Yih, Yih, Richard Dickson, Chris Blakeslee, Alo Yoga, — CNBC's Michael Bloom Organizations: Barclays, Navy, Old Navy, Mattel Locations: Monday's, 2Q23, Banana
New York CNN —Gap has named a new CEO, from toy giant Mattel, nearly a year after its previous leader departed. The retailer announced Wednesday that Richard Dickson, currently Mattel’s president and chief operating officer, will assume the position. First the president of the Gap division and later CEO of the company beginning in 1995, Drexler pushed Gap to expand beyond jeans into khakis and oversaw the creation of the budget-chain Old Navy in 1994. It doesn’t help that Old Navy and Banana Republic are also struggling, adding to Dickson’s challenges. In short, being CEO of Gap is not for the faint of heart,” Saunders said.
Persons: Richard Dickson, He’s, Dickson, ” Dickson, Barbie, Neil Saunders, GlobalData, , Chris Blakeslee, Alo Yoga, West, Sonia Syngal, Mickey Drexler, Drexler, Paul Pressler, Glenn Murphy, Peck, Syngal, ” Saunders Organizations: New, New York CNN, Mattel, Jones New, Warner Bros, CNN, Athleta, Republic, Kanye West, Navy, Disney, Gap, Banana Republic Locations: New York, Jones New York, Zara, North America, Peck
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