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Let's call it the YouTube election
  + stars: | 2024-11-09 | by ( Peter Kafka | ) www.businessinsider.com   time to read: +5 min
And I'm very confident — based on my non-scientific poll of my teenage sons, who inhale YouTube — that those numbers are way, way bigger for young people. But what was most interesting about the election was the way the Trump campaign spent the summer embracing YouTube personalities. Edison Research says YouTube — including both regular, free YouTube and YouTube's paid YouTube Music service — is the most popular way for people to listen to (or watch) podcasts. And, unlike platforms like Instagram and TikTok — podcasters can get a meaningful share of the advertising revenue generated by their YouTube audiences. We should think about it as a podcast plus a YouTube election," he says.
Persons: Donald Trump, Joe Rogan, Rogan, he's, Trump, , you've, Isn't Joe Rogan, YouTube's, JD Vance, Tucker Carlson, Megyn Kelly, Theo Von, Chris Balfe, Carlson, Kelly, Bari Weiss, Taylor Lorenz, Balfe Organizations: YouTube, Service, Fox News, Trump, Pew Research, Facebook, Edison Research, Fox, Red Seat Ventures, The Free, Crooked Media, Save
Read previewHere's an update from Vivek Ramaswamy's attempt to take over, or at least influence, BuzzFeed: Nothing's happening. There's a reason the non-news is worth noting today, though: It's July 15, the deadline Ramaswamy set for BuzzFeed to expand its board of directors by adding three new members he proposed. AdvertisementLast month, Ramaswamy and two of his proposed directors met with BuzzFeed CEO Jonah Peretti via conference call, which people on both sides of the table described as cordial. And if Ramaswamy has any plans to ratchet up pressure on BuzzFeed, he has yet to disclose them. That is: We're still wondering if Ramaswamy has spent millions on BuzzFeed because he wants attention, or wants to make money, or maybe both.
Persons: , Vivek Ramaswamy's, Ramaswamy, There's, Jonah Peretti, there's, Chris Balfe, podcaster Patrick Bet, Clay Travis, Vivek, Tricia McLaughlin, Ramaswamy's, he's Organizations: Service, Republican, Business
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