Several new "matchmaking" dating apps have launched in the past year, addressing dating-app fatigue. Sitch, an AI-powered matchmaking app launched in New York in November. The current trend of new matchmaking apps generally splits into two categories: Either the users themselves are doing the matchmaking, or the app (typically built with AI) is matching users directly. Related storiesLoop, founded by siblings Lian and Adam Zucker, is a "matchmaking app where everyone can set up their single friends," Lian said. Sitch"We've tried to replicate the exact human flow of matchmaking," Sitch cofounder Nandini Mullaji — who has experience in matchmaking friends of friends IRL — told BI.

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Persons: Sean Rad, Harry Stebbings, Lian, Adam Zucker, Ram Chirimunj, Zoe Mazakas, Chirimunj, Sahil, Ahuja, We've, Nandini Mullaji —, Sitch, Alex Weitzman, Nick Rosen, Rosen Organizations: Facebook, Match Group, IRL, New, New York City Locations: New York, swiping, New York City