The music industry is set for a radical shift due in part to generative AI, according to Goldman Sachs , which described the new technology as providing "significant opportunities" for the sector.
It named five buy-rated stocks to play the trend: Live Nation , Warner Music Group , French digital music company Believe , China's NetEase , and Universal Music Group .
"Generative AI will super-charge music creation capabilities and improve productivity," according to Goldman's analysts in a June 28 note.
The music industry is well set up to protect its intellectual property given that it is dominated by three large companies that own the majority of artists' catalogs, according to Goldman.
Goldman chose Chinese internet company NetEase, which has a music streaming platform, for its use of AI in its music composition tools.
Persons:
Goldman Sachs, NetEase, Drake, Goldman, WMG, UMG, CNBC's Michael Bloom
Organizations:
Warner Music Group, Universal Music Group, Companies, Spotify, Netflix
Locations:
Asia, Europe, Chinese