At the center of that growth are newer genres of Afrobeats — the renowned blend of distinct West African music styles — and amapiano, which fuses South African kwaito with African jazz, house music and soulful vocals. The 2022 track became the first led by an African artist to hit 1 billion Spotify streams and has the record for the most weeks — 64 — spent on Billboard’s Pop Airplay chart. And some tracks meld the genres under the African music umbrella. That reach is particularly interesting considering that African music is produced for its people, embodying all aspects of their lives from their culture and experiences to their struggles, LeriQ says. The continent leads mobile device web traffic in the world, according to the U.S. International Trade Administration, translating to more market opportunities for artists.

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Persons: ”, Burna Boy’s, Rema’s, Selena Gomez, —, Joey Akan, ‘, Burna, ’, Musa Keys, Boy, Istanbul's, Rema, Davido, Tina Davis, Olamide's, Angélique Kidjo, LeriQ, Nay, Mitego, Chika Anene, gatekeepers, Eric Wainaina, G’bemi Ereku, Nigeria —, Jhello, ” ___ Mureithi, Maria Sherman Organizations: FIFA, International Federation of, Phonographic Industry's, Spotify, Afrobeats Intelligence, UEFA Champions League, Pew Research, U.S . International Trade Administration, United, Afro Nation, AP Locations: ABUJA, Nigeria, Nigerian, Saharan Africa, African, South Africa, Africa, Tanzania, Abuja, Kenyan, Lagos, United States, Statista, Nairobi, Kenya, Johannesburg, Los Angeles