Vitable Health aims to make healthcare more affordable for hourly employees at small businesses. Joseph Kitonga, the founder and CEO of Vitable Health, saw this problem firsthand through his parents' small business, where only 10% of employees opted for health insurance. The average health insurance premium of $500 per individual and over $1,000 per family is simply too costly for blue-collar hourly employees, said Kitonga. This realization led to the creation of Vitable Health, an affordable digital health plan for small businesses. This story is available exclusively to Business Insider subscribers.

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Persons: —, Joseph Kitonga Organizations: Cherryrock Capital, Service, Vitable, Health, Business