Breaking Dawn was one of two places that opened in the San Francisco Bay Area last spring emphasizing brunch. Asian American restaurants in other cities have also found that sweet and savory spot between breakfast and lunch. Jessica Nguyen, 28, who was finishing brunch at Breaking Dawn, says she’ll almost always choose Asian brunch over regular eggs or waffles. Within the last few decades, Asian and Asian American cuisine has become more popular through media and savvy foodies. She doesn’t see other restaurants with Asian brunch as rivals.

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