Data giant Snowflake is building a marketplace for retail media data. Data giant Snowflake is building a marketplace for retail media data as it tries to grab a bigger piece of the $80 billion retail media market. Investing in retail media is a top priority for Snowflake, said Rosemary DeAragon, the company's global head of retail and CPG. There's sharp competition in the ad industry to grab as much retail media share as possible, while the market is still relatively nascent. While tech giants like Amazon and Google have their own clean room offerings, they don't field a retail media data marketplace.

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Persons: Snowflake, Chase cardmembers, Rosemary DeAragon, Myles Younger, Damian Garbaccio, who've, haven't, Morgan Stanley, Criteo, Shiv Gupta Organizations: Affinity Solutions, Affinity, IRI, Nielsen, Walmart, Google, Amazon Locations: Snowflake