New York CNN —Typically, Pepsi is best with a hot dog… not on a hot dog.
The beverage brand is making its first-ever condiment — called “Pepsi Colachup” — that is actually infused with Pepsi.
Beginning with a Pepsi reduction, the sauce is infused with a variety of ingredients such as smoked tomatoes; a blend of spices including cinnamon, thyme, oregano and paprika; plus onions and ketchup.
That results in a “sweet, citrusy taste” of a crisp-tasting Pepsi, created to bring out the spicy flavor notes of a hot dog, Danzi told CNN.
The sauce is part of Pepsi’s two-year-old “Better with Pepsi” ad campaign, which ultimately hopes to chip away at Coca-Cola’s drink dominance.
Persons:
Jenny Danzi, Danzi
Organizations:
New, New York CNN, Pepsi, Culinary Institute of America, CNN, Chase, Yankee, Comerica Park
Locations:
New York, Phoenix, Bronx, New York City, Target, Minneapolis, Detroit