Disney's Hulu has a lot riding on "Black Cake," its adaptation of Charmaine Wilkerson's New York Times bestseller that centers on a Black family and spans decades and geographies from Jamaica to Scotland to California.
Several Caribbean bakeries across the US will give out samples of black cake, the rum-soaked treat that's at the heart of the story.
Hulu's partnerships start with the audienceMatthews and her team put together about a dozen partnerships a year tied to big releases.
For "Black Cake," the book's fan base and defining themes were front and center for Hulu.
Customers must be members of Barnes & Noble's Premium Membership ($39.99 a year) to see the "Black Cake" sneak peek, which let the bookseller promote its rewards program.
Persons:
Charmaine Wilkerson's, Marissa Jo Cerar, Oprah Winfrey, Aaron Kaplan, Hulu, Noble, Adia Matthews, Matthews, screeners, —, Danny Trejo —, Postmates, Selena Gomez's, Cynthia Di Meo, Mabel Mora, Influencers, Barnes
Organizations:
Hulu, Charmaine Wilkerson's New York Times, Harpo Films, Entertainment, Barnes, Spelman College, Howard University, Hollywood, Con, Samba, Walt Disney Co, Disney
Locations:
Jamaica, Scotland, California, Caribbean, it's, Southern California, Los Angeles, LA, American, Hollywood