Earlier this year, an image of the Pope in a chic white puffer coat went viral, in a striking example of how an AI-generated image can fool the internet.
With a flood of this content predicted, we’ll need new ways to tell what’s real and what’s not.
“Can we build an AI deepfake detector?” was the initial idea when work started four years ago on one such effort to create a standard for online images, says Dana Rao , general counsel and chief trust officer at Adobe , maker of Photoshop.
Adobe is one of the companies spearheading the Content Authenticity Initiative, a global coalition of 2,000 members from tech, policy and media (including The Wall Street Journal).
Persons:
Pope, Dana Rao
Organizations:
Adobe