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Read previewSnap's invite-only creator program was a buzzy topic of conversation last year in the influencer industry. The program, known as Snap Stars, gained initial popularity for its lucrative paydays based on its stories ad-revenue-sharing model. But these payouts aren't the only way Snap Stars can make money. For instance, online travel agency Priceline was among the first brands to work with Snapchat creators through the Snap Star Collab Studio program early last year. The Snap Star Collab Studio program is similar to TikTok's creator marketplace where brands can pitch creators directly.
Persons: , Priceline, influencer Mia Finney, she's, Finney, Chantel Jeffries, Jeffries, Katie Feeney, Katie Austin, Kohl's Organizations: Service, Business, UCLA, US Navy, L'Oreal, NYX, Penn State, Comcast, Kohl's Locations: Los Angeles, Austin
Snapchat is widening its stories ad-revenue sharing program to more creators. The expansion comes as competitors YouTube and TikTok also test ad-revenue sharing with users. Snapchat is opening up ad-revenue sharing to more creators, the company announced during its partner summit on Wednesday. TikTok began testing an ad-revenue sharing program called Pulse for creators with at least 100,000 followers last year. Outside of its stories ad program, Snap pays creators via other initiatives like content challenges and a fund for its short-video feature Spotlight.
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