Artificial Intelligence is reshaping the job application process, simplifying some aspects — and creating new potential frictions in others. As the use of AI in hiring and applying increases, many job seekers are having to go to extra lengths to stand out. Using the tools, job seekers can save hundreds of hours — and apply to up to thousands of jobs a day, according to the services. A premium membership starts at $38 a month, according to the website — a cost AI Apply notes is much lower and more accessible than the cost of a career counselor. But job seekers are not the only party using AI in the application process, according to a recent University of Washington study.

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