This as-told-to essay is based on a conversation with Chanda Bell and her twin sister Christa Pitts, co-CEOs of The Lumistella Company. My identical twin Christa and I named our elf Fisbee. Chanda Bell's mom put an elf named Fisbee around the house, which eventually became the Elf on the Shelf. We tell each other whether we're acting as sisters or business partnersWe're business partners, but we're also sisters and best friends. Christa will say, "I just need to talk to my sister right now," or "I'm calling as a business partner."

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Persons: Chanda Bell, Christa Pitts, Christa, Fisbee, Chanda Bell's, Chanda Bell Christa, we're, you've Organizations: Service, Lumistella, QVC, Publishers