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Mike Cessario - 2 doesn't - 1 Cessario - 1
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4 mentions found


☆ Liquid Death is giving away a functional $400,000 fighter jet—or a briefcase full of $250,000 cash
  + stars: | 2024-05-21 | by ( Nicolas Vega | ) www.cnbc.com   time to read: +2 min
Liquid Death has built a $1.4 billion brand by being as eye-catching as possible. The canned water brand on Tuesday announced a contest that will see it give away a $400,000 fighter jet to one of its fans. Between now and September 4, each in-store purchase of a Liquid Death product will count as an entry into the sweepstakes. In the event that the winner doesn't want the jet, Liquid Death is offering an alternative cash prize of $250,000 delivered in a briefcase. "We want to actually entertain people [and] make them laugh in service of a brand," Cessario said at the time.
Persons: doesn't, Mike Cessario, Cessario Organizations: Netflix, CNBC Locations: Chicago
☆ Liquid Death CEO turned canned water into a $700 million company
  + stars: | 2023-06-26 | by ( ) www.cnbc.com   time to read: 1 min
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailLiquid Death CEO turned canned water into a $700 million companyMike Cessario, Liquid Death CEO, joins 'Last Call' for Make It Monday to talk how he turned a canned water business into a $700M company with his brand Liquid Death.
Persons: Mike Cessario
☆ How Liquid Death's 40-year-old founder turned 'the dumbest name' and a Facebook post into a $700 million water brand
  + stars: | 2022-11-26 | by ( Tom Huddleston Jr. Zachary Green | Tom Huddleston Jr. | Zachary Green | ) www.cnbc.com   time to read: +8 min
That's the relatively simple origin story behind Liquid Death, the ironically named canned water brand that Cessario trademarked in 2017 and officially launched two years later. Collectively, investors have pumped about $195 million into Liquid Death, valuing the brand at $700 million, Cessario said. Liquid Death.' To prove Liquid Death was a viable brand, Cessario took a 3D rendering of his can design and created a Facebook page in 2018 to make Liquid Death look like a legitimate product. People contacted the Facebook page to ask where they could buy Liquid Death.
☆ How Liquid Death's founder started a $700 million water brand
  + stars: | 2022-11-26 | by ( Zachary Green | Sam Rega | Marisa Forziati | ) www.cnbc.com   time to read: 1 min
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailHow Liquid Death's founder started a $700 million water brandLiquid Death founder and CEO Mike Cessario spent years figuring out how to make water cool. Now his brand is valued at $700 million. After attending the 2009 Warped Tour, Cessario realized bottled water lacked irreverent marketing like that of energy drinks. With about $1,500, he created a commercial before he had an actual can of water. Liquid Death has raised $195 million and is on track to reach $130 million in sales by the end of 2022.
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