In print-on-demand selling, people create designs on blank templates — T-shirts, mugs, tote bags — and wait for people to order them.
And the print-on-demand store brought in more than $766,000 since 2020, according to documents by CNBC Make It.
Johnson estimates a third of her store's revenue was profit, until she closed the shop earlier this month.
A publicity-led influx of views lowered her store's sales conversion rate, jeopardizing her spot in Etsy's search algorithms, she says.
She's already started a new print-on-demand store, she says.
Persons:
Cassiy, Johnson, Etsy didn't, She's
Organizations:
YouTube, CNBC