AdvertisementVaynerchuk, also known as Gary Vee, has built a legion of fans, many of whom are young men, by evangelizing hard work.
His schtick lands with a generation that's grown up with — and is now exhausted by — social media, which encourages constant comparisons with others.
Advertisement"In the beginning, it was, 'That's dumb, that's dumb,'" Jon Halvorson, SVP of Mondelez and a longtime client, said of Vaynerchuk's rhetoric.
CMOs no longer have to be convinced to embrace social media, and many have even bypassed agencies like VaynerX altogether to take that work in-house.
Naysayers say his personal brand is still bigger than his company; Vaynerchuk has 22 times as many followers on X as VaynerMedia.
Persons:
Gary Vaynerchuk, Vaynerchuk, Gary Vee, He's, VeeCon, Scott Galloway, Joe Rogan, Chelsea Guglielmino, Jon Halvorson, Ted Lasso, Mona Vand, Cassidy Sparrow, Meta's Ray, we'll, let's, Let's, Tubi, Gen, Lauren Graham, Gilmore, Wines, VeeFriends, Brian Morrissey, Sandeep Seth, Raymond Hall, he's, Halvorson, David Ogilvy, Leo Burnett, Andrew Essex, Droga5 who's, Gary, Naysayers, Dave Kotinsky, JC Penney's, he'd
Organizations:
Constellation Brands, Business, Chelsea, Mondelez, Fox, New, CMO, Forbes, TCS, New York Jets, Apple, Tribeca
Locations:
blockchain, Los Angeles, New York, Singapore, Meta, VaynerX, VaynerMedia