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☆ Inside Substack's emerging IRL event strategy as the platform expands beyond its newsletter roots
▼ + stars: | 2024-10-09 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +9 min

We spoke with Sophia Efthimiatou and Matt Starr, Substack's duo paving the platform's IRL strategy. hosted "Hate Read Live," where several contributors behind Cai's "Hate Reads" newsletter read excerpts at a bar in New York. September: Casey Lewis hosted "Debate Club," the first iteration of Substack's "Stacked Debate" series, in a gymnasium featuring several Substack writers. hosted "Debate Club," the first iteration of Substack's "Stacked Debate" series, in a gymnasium featuring several Substack writers. Substack's events are a playground for promoting these tools.

Persons: Substack, Sophia Efthimiatou, Matt Starr, —, I'm, Casey Lewis —, Lewis, John Paul Brammer, Kareem Rahma, Nolita Dirtbag, Randa Sakallah, Casey Lewis, Anna Maria Lopez, Hunter Harris, Rayne Fisher, Efthimiatou, Starr, Emma Trim, Delia Cai, Cai's, Tavi Gevinson, Mary Gaitskill, Quann, Emilia Petrarca, Jessica DeFino, Fisher, Emily Sundberg, Substack's, Hamish McKenzie, McKenzie, podcaster Dwarkesh Patel Organizations: IRL, Service, Press, Substack, Business, The New York Times, Hotel Chelsea, New York, Democratic, Convention Locations: New York, New York City, Substack, New, Montauk , New York, San Francisco, inboxes

☆ How this 'Bachelor' star turned reality TV fame into a small influencer fortune
▼ + stars: | 2024-09-21 | by ( Jessica Dickler | ) www.cnbc.com time to read: +4 min

Mari Pepin and Kenny Braasch got engaged on season 7 of "Bachelor in Paradise" and married in 2023. Pepin was a participant on "The Bachelor" season 25, which aired in 2021, and then returned for "Bachelor in Paradise" season 7 later that year. After "Bachelor in Paradise" aired and her following jumped, influencer opportunities followed. Mariela Pepin, who goes by Mari, was a contestant on "The Bachelor" season 25 and then "Bachelor in Paradise" season 7. Still, 57% of Gen Zers said they would like to become an influencer if given the chance, according to a 2023 report from Morning Consult.

Persons: Mari Pepin, Kenny Braasch, Pepin, Kenny Braasch's, Braasch, Mariela Pepin, Mari, influencers, Casey Lewis, Gen Zers, Lewis, Bankrate Organizations: Finance, Pepin, CNBC, Brands Locations: Chicago, U.S

☆ Back to school hauls follows TikTok's underconsumption core trend
▼ + stars: | 2024-08-05 | by ( Jessica Dickler | ) www.cnbc.com time to read: +3 min

Customer shopping for school supplies with employee restocking shelves, Target store, Queens, New York. Altogether, this year's back-to-school spending, including for college students, is expected to reach $38.8 billion, the NRF also found. Higher prices are partly to blame: Families are now paying more for key back-to-school essentials like backpacks ahead of the new school year. The must have items of the back-to-school season"Back-to-school hauls have started infiltrating TikTok earlier than I've ever seen it," said Casey Lewis, a social media trend expert and founder of trend newsletter After School. How to keep back-to-school spending in check

Persons: Lindsey Nicholson, Happe, WalletHub, I've, Casey Lewis, Lewis Organizations: UCG, Intuit Credit Karma, CNBC, Deloitte, Adidas Locations: Queens , New York

☆ 'Underconsumption core' is in — and not a moment too soon, I say
▼ + stars: | 2024-08-04 | by ( Jessica Dickler | ) www.cnbc.com time to read: +2 min

"We are bombarded with shopping opportunities," said Casey Lewis, a social media trend expert and founder of trend newsletter After School. Generation Z, especially, makes shopping decisions heavily driven by TikTok and Instagram, where influencer recommendations play a very significant role, another KPMG report showed. The rise of #underconsumptioncoreTikTok's latest financial trend, #underconsumptioncore, is about making the most of what you already have and rejecting the temptation to buy more (and more and more). This time around, #underconsumptioncore stems from a number of other factors, as well, including a desire to live more intentionally and sustainably. Casey Lewis social media trend expert

Persons: Casey Lewis, Intuit Credit Karma, That's, Allison Bornstein, Brett House, underconsumption Organizations: Facebook, Intuit Credit, KPMG, Columbia Business School

☆ Data suggests Harris could pull 'Obama level' youth vote, says Generation Lab's Cyrus Beschloss
▼ + stars: | 2024-07-26 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailData suggests Harris could pull 'Obama level' youth vote, says Generation Lab's Cyrus BeschlossCasey Lewis, After School founder, and Cyrus Beschloss, Generation Lab founder, join CNBC's 'The Exchange' to discuss Gen Z's influence on the election, Kamala Harris' engagement of young voters, and more.

Persons: Harris, Lab's Cyrus Beschloss Casey Lewis, Cyrus Beschloss, CNBC's, Kamala Harris Organizations: School, Lab

☆ Social media apps 'not going anywhere' despite Surgeon General warning, says After School Founder
▼ + stars: | 2024-06-20 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailSocial media apps 'not going anywhere' despite Surgeon General warning, says After School FounderCasey Lewis, founder of the 'After School' newsletter, joins CNBC's 'The Exchange' to discuss the Surgeon General's warning about social media, the likelihood of change, and more.

Persons: Casey Lewis

Just ask content creator Megan Boni, who posted a clip from her account @girl_on_couch on April 30 hashing out a new song. The lyrics are simply: "I'm looking for a man in finance, trust fund, 6'5", blue eyes…" Her 20-second video has more than 38 million views and counting. According to "Fair Play" author Eve Rodsky, "You can joke about things if they don't feel serious to you, but it's sort of like joking about reproductive rights." "It comes back to not understanding our history," Rodsky said. "There are a lot of single women who are looking but not finding what they want," Lewis added.

Persons: Megan Boni, Boni, Eve Rodsky, Rodsky, ’ Taylor, TikTok, We've, Casey Lewis, Lewis Organizations: bros, CNBC, Finance

☆ TikTok Is About to Become Even More Powerful Thanks to Millennials
▼ + stars: | 2024-05-23 | by ( Emilie Friedlander | ) www.businessinsider.com time to read: +14 min

"I have friends that say that TikTok Shop has ruined the app," Casey Lewis, a trends researcher, said. "It can be good — especially as TikTok moves to TikTok Shop — if they're able to capitalize on this shift and sell products more effectively to older users." Just because something is going viral on TikTok doesn't necessarily mean Gen Z is behind it. The same could be said of Gen Z, which would explain the generations' shared fascination with a time before smartphones and round-the-clock news. The Gen Z users I spoke with didn't seem particularly concerned about an influx of olds.

Persons: Keara Sullivan, Zers, Rushmore, Sullivan, Ryan Broderick, Adam Bumas, Broderick, TikTok, —, Cory Doctorow, it's, Kevin Munger, Doctorow, Casey Lewis, Lewis hasn't, Gen Zers, Jonathan Gelfond, Taylor Lorenz, Lorenz, Munger, Gen Z, Lewis, Stanley, Alpha, Zers —, Gen Alpha, hasn't, millennials, Jason Parham, Leslie Horn Petersen, she's, Gen, didn't, I've, Emilie Friedlander Organizations: New, Pew Research Center, Facebook, Senate, Microsoft, Penn State, Little League, Business, QVC, UC Santa Barbara, The Washington Post, YouTube Locations: New York, tfym, millennials, Brooklyn, Philadelphia

☆ Starbucks trying to revive Gen Z consumer with Boba tea, says Casey Lewis
▼ + stars: | 2024-05-10 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailStarbucks trying to revive Gen Z consumer with Boba tea, says Casey LewisCasey Lewis, founder of trend newsletter 'After School,' joins CNBC's 'The Exchange' to discuss Gen Z spending behavior, how Pinterest has activated young consumers, and more.

Persons: Casey Lewis Casey Lewis

"It resonates with both millennials and Gen Zers, which I think indicates that Gen Z is feeling the same 'girl-boss' pressures that millennials famously grew up with," said Casey Lewis, a social media trend forecaster. "I'm a millennial and I grew up like I needed to maximize every minute of the day," Lewis said. And yet, even in cases where women are now breadwinners, the division of labor at home has barely budged, the Pew report found. "But we also live in an environment of layoffs and rising costs, so not being productive isn't really an option," she added. Even though you're not reading the news, you're still seeing how the economy is impacting peers.

Persons: Taylor Swift, “ Midnights, Kevin Mazur, Gen Zers, millennials, Casey Lewis, Eve Rodsky, Taylor, Lewis, That's, Heather Boneparth, Gen Organizations: Crypto.com Arena, Poets Department, Pew Research Center, U.S . Bureau of Labor Statistics Locations: Los Angeles

It shows a curated look at women embracing domesticity as the antithesis of what other young women are experiencing, who are "working hard and barely scraping by," said Casey Lewis, a social media trend forecaster. Evidence shows this is something few women are actually doing, and it's not a realistic lifestyle to aspire to. Young women, whether they're married or not, are expressing a desire to "take a step out of the professional rat race," Lewis said. "There's a lot of pressure on young women," she said. In cases where men are the primary breadwinners, it's more often women who take on the bulk of the caretaking responsibilities, experts say.

Persons: Casey Lewis, it's, Stacy Francis, Eve Rodsky, tradwives, Rodsky, Francis, Heather Boneparth, they're, Lewis, Julia Pollak, Pollak Organizations: Francis Financial, CNBC's, Berkeley Haas Center for Equity, Gender, Pew Research Center, Intuit, ZipRecruiter, Bureau of Labor Statistics Locations: New York, millennials, U.S

☆ Why Gen-Z and Millennials are splurging on groceries
▼ + stars: | 2024-04-12 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailWhy Gen-Z and Millennials are splurging on groceriesCasey Lewis, founder of After School, joins CNBC's 'The Exchange' to discuss MicKinsey's new study on young consumer spending trends, the rise of Chinese e-commerce players, and more.

Persons: Casey Lewis Organizations: School

☆ They’re the Stanley Cup Champions. And That’s a Lot of Mugs.
▼ + stars: | 2024-02-09 | by ( Hiroko Tabuchi | ) www.nytimes.com time to read: +1 min

The Stanley Tumbler, this year’s smash hit, is, at first glance, a win for the planet. Unlike the throwaway plastic bottles it’s meant to replace, it doesn’t generate mountains of plastic trash. “Some millennials or Gen-Z are already embarrassed to carry a Stanley,” said Casey Lewis, who writes the trendspotting newsletter, After School. Stanley sold an estimated 10 million “Quencher” water tumblers in 2023, and the company’s total sales for that year are expected to have reached $750 million, up from less than $100 million in 2020. The #StanleyCup hashtag has been viewed billions of times on TikTok.

Persons: Stanley Tumbler, ”, Casey Lewis, Stanley, hashtag Locations: TikTok

☆ Beauty brands are doing a big push during Super Bowl: 'After School' Founder Casey Lewis
▼ + stars: | 2024-02-07 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailBeauty brands are doing a big push during Super Bowl: 'After School' Founder Casey LewisCasey Lewis, founder of trend newsletter 'After School,' joins 'The Exchange' to discuss whether Gen Z will opt for a sports streaming bundle, how Taylor Swift mania has taken over sports as well, and more.

Persons: Casey Lewis Casey Lewis, Taylor Swift Organizations: Super, School

☆ How Stanley went from making sturdy bottles for laborers to becoming an 'it' status symbol, and causing chaos at Target stores across the US
▼ + stars: | 2024-01-27 | by ( Grace Dean | ) www.businessinsider.com time to read: +10 min

"Every time we linked it, it would sell out so quickly," LeSueur told The New York Times. The Buy Guide had to pay for warehouse space and shipping and handling fees, but was allowed to keep the profits, The Times reported. "It was a big risk," LeSueur told CNBC. AdvertisementThe Buy Guide placed another wholesale order for 5,000 – and they sold out in an hour, Retail Dive reported. Reilly told CNBC that Stanley was making more products available with each drop but still wanted "a little bit of scarcity" to create a buzz.

Persons: —, Stanley, They've, Alphas, William Stanley Jr, Grace Dean, restocking, Ashlee LeSueur, Taylor Cannon, Linley Hutchinson —, LeSueur, Emily Maynard, Maynard, Terence Reilly, Reilly, he'd, Crocs, Frederic J . Brown, TikTokers, Bon Appétit, Stanley's Quenchers, Lainey Wilson, aren't, Gen Zers, Alpha, Casey Lewis, Lewis, –, Zers, they'll, Grace Mary Williams, it's, Kaitlin Gostel, Barnes, Noble, Harry Potter, Gostel, I've Organizations: Service, Business, Instagram, New York Times, CNBC, Times, The Times, Wall Street, Getty, Target, Starbucks Locations: Brooklyn, workdays, Crocs, AFP, Pendleton

☆ Stanley cups are tearing apart middle schools
▼ + stars: | 2024-01-19 | by ( Katie Notopoulos | ) www.businessinsider.com time to read: +4 min

Read previewI'm not sure it's hyperbole to say that Stanley cups — the colorful 40-ounce water vessels — are tearing apart the fabric of our society. The Cut reports that Stanleys have become the new status symbols for middle school girls. AdvertisementLewis's prediction seems spot-on: The cup is now the hot item for middle school girls — a demographic not exactly known for kind behavior if you deviate from the norm. Middle school is when kids can be ruthless about who has or doesn't have some arbitrary status symbol, whether it's Uggs or folding the waistband of your gym shorts the right way. (Back in MY day, we — gasp — used the school water fountain).

Persons: —, Stanley, Julia Reinstein, Stanley Quenchers, Gen Alpha, Matt Fowler KC, Z, Casey Lewis, Gen Zers, Jamie Sherman, Sherman, it's, Gen, 🥶🥶 Organizations: Service, Business, Target, Stanley, Gen, Gen Alpha Locations: New Hampshire, Dallas

Fishwife, a trendy tinned seafood company, was valued at around $5 million on Shark Tank. Millstein said on the ABC program that her premium preserved fish company has grown to about $5.8 million in annual sales. "I don't know these people, I don't eat tinned fish, and I am here for this drama," one viewer commented. The Shark Tank episode aired this month, but it was filmed in the summer of 2023, per an ABC spokesperson. On Shark Tank, Millstein reeled in Nelson and Greiner, receiving $350,000 in exchange for 6% to 8% of the company.

Persons: Becca Millstein, Caroline Goldfarb, —, Rebecca Millstein, Condé, Goldfarb, Fishwife, Millstein, Lori Greiner, Candice Nelson, Casey Lewis, Lewis, Greiner, we're Organizations: Service, Vogue, The New York Times, ABC, Fishwife, Google, Securities and Exchange Commission Locations: writeups, The, Millstein, Nelson

☆ Stanley's viral cups are such a status symbol that kids are getting mocked at school for having off-brand dupes, one mom's viral TikTok says
▼ + stars: | 2024-01-12 | by ( Grace Dean | ) www.businessinsider.com time to read: +3 min

Stanley's "Quencher" insulated cups are a hot status symbol for kids and parents alike. One mom's viral TikTok even claims that her daughter was mocked at school for having a cheaper dupe. Dayna Motycka said in a TikTok video that she bought her daughter the $9.98 cup from Walmart for Christmas. Motycka, who herself owns a Stanley cup, said she went on to buy her daughter a $35 30-ounce white Stanley cup. "We have got to teach our kids to not make other kids feel inferior for not having the things that they have."

Persons: —, Gen Zs, Stanley, Stanley Valentine's, Casey Lewis, Dayna Motycka, Motycka, I've Organizations: Walmart, Service

☆ Hoards of people are stampeding stores to get Stanley's limited edition Valentine's Day cups, and resales are going for more than $100
▼ + stars: | 2024-01-03 | by ( Tanya Chen | ) www.businessinsider.com time to read: +3 min

The Stanley cup hype has reached new heights with its limited edition Valentine's Day drop at Target. AdvertisementStanley has just released its limited edition Valentine's Day cups — the Galentine's Day collection — and customers are stampeding Target stores to get their own. Other TikTokers captured the lines — reminiscent of Black Friday — outside several Target stores in the early morning hours before the cups were unveiled. But the chaos captured in these viral videos could also be, in part, a result of how profitable the resale market for them has become — especially for limited edition colors of its largest tumblers. Within days of its release, listings on eBay and Poshmark showed the red and pink cups going for over $100.

Persons: —, Stanley, Mikayla Barber, Barber, Stanley tumbler, TikTokers, Olds, rae dunn, Rae Dunn, There's, Casey Lewis, BI's Katie Noutopoulos Organizations: Service, Business, eBay, Poshmark

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