The logo of Alibaba's e-commerce apps Taobao and Tmall are displayed on mobile phones, in this illustration picture taken October 27, 2023. REUTERS/Florence Lo/Illustration/File Photo Acquire Licensing RightsBEIJING, Nov 24 (Reuters) - Alibaba's online shopping platforms Taobao and Tmall cancelled its annual Dec. 12 shopping festival and will instead host another shopping festival called 'year-end good price' in December, according to notices on the platforms' websites on Friday. The dates of the new festival were not included in the notice, which was posted in a help section for platform merchants, and Alibaba did not immediately respond to a request for comment on the change. The 12.12 shopping festival, held annually on Dec. 12 since 2012, was the less-celebrated sister of November's Singles Day sales festival, which traditionally fell on Nov. 11 but has in recent years ballooned into a multi-week event beginning in late October. Reporting by Albee Zhang and Brenda Goh; Editing by Muralikumar Anantharaman and Edmund KlamannOur Standards: The Thomson Reuters Trust Principles.

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Persons: Florence Lo, Tmall, Alibaba, Albee Zhang, Brenda Goh, Muralikumar Anantharaman, Edmund Klamann Organizations: REUTERS, Rights, Thomson Locations: Rights BEIJING