Sony is making a bold bet on Africa's video game industry. The Japanese consumer electronics and gaming giant has invested an undisclosed sum into Carry1st, a video game studio based in Cape Town, South Africa, via its Sony Innovation Fund venture arm, Carry1st told CNBC exclusively. The deal is a strategic investment that will see the two companies partner on a range of commercial opportunities. "We believe very firmly that there is an incredibly underrated console opportunity in Africa," Robbin-Coker said, citing countries like Nigeria, Morocco and Algeria as places where console adoption is rising a lot. Sony is coming into an emerging gaming market with blistering growth potential.

---

Persons: Carry1st, Cordel, Coker Organizations: Sony, Sony Innovation Fund, CNBC, PlayStation Locations: Cape Town , South Africa, Africa, Nigeria, Morocco, Algeria, Konvoy