There are 4.2 billion social media users around the world, according to linking tool company Linktree's 2022 Creator Report. Williams has been a full-time creator since quitting her previous job as a data analyst in 2022. Williams usually starts working around 8 a.m., including emails, video editing and planning content. Their Facebook page has 5.7 million followers, their TikTok has 6.1 million followers and their YouTube page has 634,000 followers. There's not a single content creator I've ever talked to that hasn't dealt with online abuse."

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