The "creator economy" encompasses a large business ecosystem built around social-media stars. Goldman Sachs estimated this year that the creator economy could be a $480 billion industry by 2027. AdvertisementThe "creator economy" emerged with the rise of social-media stars like YouTubers and Instagram influencers, and describes the entire business ecosystem that has grown around them. AdvertisementEarlier this year, Goldman Sachs analysts estimated that the creator economy was a $250 billion industry , and could reach $480 billion by 2027. AI comes to the creator economyThe latest innovation driving the creator economy forward is artificial intelligence.

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Persons: Goldman Sachs, —, Instagram, Taylor Lorenz, influencers, There's, Shannae Ingleton Smith, Selena, MrBeast, Forbes, Carmen Sognonvi Organizations: Service, YouTube, Intelligence, Grey Agency, Oxford Economics, Netflix