Monster Beverage could be the frontrunner of the global energy drink market, according to HSBC.
"We forecast revenue growth for Monster in the US ahead of industry growth, achieved through more targeted marketing and brands."
Revenue during this time period from the LatAm and EMEA energy beverage markets should triple from their current levels, he said.
"We see room for better occasion-brand package-price-channel segmentation in LatAm, which is where Monster's LatAm bottlers are first in class," the analyst said.
According to the note, the energy beverage market is worth over $20 billion in the U.S. and over $70 billion worldwide, and has been among the fastest-growing beverage categories for the past 10 years.
Persons:
Carlos Laboy, Laboy, —, Michael Bloom
Organizations:
Beverage, HSBC, U.S, Bang Energy, America isn't, North America . Revenue, Coke, EMEA, Cola Company
Locations:
U.S, Canada, America, Europe, East, Africa, North America