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Major equipment suppliers in Europe say that U.S. chip designers are calling on them to lower their water temperatures to accommodate the hotter AI chips, according to Herbert Radlinger, managing director at NDC-GARBE. Energy efficiency is high on the European Commission's agenda, as it seeks to reach its goal of reducing energy consumption by 11.7% by 2030. The EU predicted in 2018 that energy consumption of data centers could rise 28% by 2030, but the advent of AI is expected to boost that number two or threefold in some countries. Many of the recent discussions have focused on different ways to source "prime power" for AI data centers and for the potential for more collaboration with utilities, said Steven Carlini, chief advocate of AI and data centers and vice president at Schneider Electric. Liquid cooling will require a "reconfiguration," Gunen explained, adding that new data centers are already coming ready with this technology.
Persons: Goldman Sachs, Andrey Korolenko, Nvidia's Blackwell, we've, Winterson, CNBC Michael Winterson, Michael Winterson, Herbert Radlinger, Steven Carlini, Carlini, Schneider, Meta, Gunen, Equinix Organizations: Luza, CNBC, European Data Center Association, NDC, EU, Energy, Directive, Schneider, Schneider Electric, European, Nvidia, Blackwell Locations: Europe, Brussels, Equinix
Here are the trends in Q4 marketing deals and ad rates this holiday season. The last quarter of the year is typically the busiest season for influencers, with holiday campaigns and end-of-year deals leading to lucrative payouts. While some are seeing brands spend more than ever, others say the number of deals — and the dollar amounts — have held steady compared to last year. In 2020, for instance, some holiday campaigns began as early as August. Johnson said typically his team begins working on holiday campaigns in early to mid-September.
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