George Tscherny, a leading figure in postwar graphic design whose work unified the crisp, clean lines of European modern art with an American commercial pop sensibility, died on Monday at his home in Manhattan. His daughter Carla Tscherny confirmed the death. Mr. Tscherny (pronounced CHAIR-nee) started his career in the early 1950s, near the beginning of an extended golden era of American consumerism and corporate growth — a period that demanded new types of advertising. Many of the designers who crafted the signature images of the era were European immigrants, often refugees like Mr. Tscherny, who brought a familiarity with the latest in modern art and design. Their work graced advertising campaigns, produced on Madison Avenue, that pushed cigarettes and toothpaste and jet travel into American homes.

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Persons: George Tscherny, Carla Tscherny, Tscherny Locations: American, Manhattan, Madison