Read previewTen years ago, Meta bought WhatsApp for some $21 billion. A few years ago, it announced that WhatsApp had 2 billion users around the world, and that's about it. That's where Meta has started running ads promoting the messaging platform, using the cast of "Modern Family," the long-running sitcom. This isn't the first time Meta has advertised WhatsApp on TV. I ran that thesis by Carl Woog, who runs comms for WhatsApp, and he … said I had it right: WhatsApp thinks middle America is a growth market.

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Persons: —, Meta, Meta's, WhatsApp, Carl Woog, …, Woog Organizations: Service, Facebook, Business, Meta, Hulu, Prestige, NBA Locations: America, Miami , New York, Seattle