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Shein’s Influencer Fiasco
  + stars: | 2023-06-30 | by ( ) www.nytimes.com   time to read: +1 min
There’s an infamous tweet that goes like this: “Each day on Twitter there is one main character. She was among a handful of creators from the United States who accepted a free trip to China from the fast-fashion behemoth Shein. The company was founded in China over a decade ago, and though it still produces items there, Shein is now based in Singapore. The company has been accused of sourcing cotton from China’s Xinjiang region, where forced labor and human rights abuses are widespread. The name is pronounced, “she in.” As in, “she in some very cheap clothing.” As in “she in trouble for those TikTok videos.”
Persons: Dani Carbonari —, Dani, Shein, Organizations: Twitter Locations: TikTok, United States, China, Singapore, Xinjiang, ,
New York CNN —A group of American fashion influencers and creators has received online backlash after they visited a model factory in China as part of a tour sponsored by Shein, an internet shopping giant, and posted glowing reviews. Kenya Freeman, a designer who has sold clothing on Shein, traveled to China and Singapore, where Shein is now based, as part of the junket and shared videos on her Instagram account. In a statement, Shein said the social media videos posted by the influencers were authentic. But its meteoric rise has come with scrutiny, especially as relations between the United States and China have deteriorated. In April, a US congressional commission said Shein, online superstore Temu and others in China were potentially linked to the use of forced labor, exploitation of trade loopholes, product safety hazards or intellectual property theft.
Persons: Kenya Freeman, ” Freeman, , Freeman, Shein, Gen, Dani Carbonari, , Destene Sudduth, Instagram, Kelly Kellen, Z, Organizations: New, New York CNN, Shein, CNN, Securities and Exchange Commission, Bloomberg, United, United Nations Environment Programme, Aurora University Locations: New York, China, Guangzhou, Kenya, Singapore, Atlanta, United States, Xinjiang
She said she asked workers questions based on her followers' concerns about the brand. While the trip seemed to reassure the influencers about Shein's working conditions, viewers criticized the creators for pushing "propaganda" and "selling out" for a free trip. You're being called out across the internet," one commenter wrote on one of Carbonari's Instagram posts. "Was the bag worth losing your ethics and helping propaganda," another wrote under one of Butler's Instagram posts. "This is the part that they wanted you to see so you can give the socials a good report," one person wrote under one of Sudduth's Instagram posts.
Persons: Sudduth, They're, Butler, Shein, Carbonari Organizations: Bloomberg, Getty, Shein Locations: Singapore, U.S
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