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☆ How Bethenny Frankel grew her influencer business to $3.2 million a year after leaving reality TV behind
▼ + stars: | 2024-02-17 | by ( Madeline Berg | ) www.businessinsider.com time to read: +7 min

In 2023, her first full year of embracing the status of "influencer," Frankel earned $3.2 million in endorsement deals, according to documents reviewed by BI. Bethenny Frankel, the "accidental influencer"Despite her path to that success through reality TV, she calls herself an "accidental influencer." Photo by Heidi GutmanFrankel's path from reality TV to Skinnygirl to actingFor the unfamiliar, Frankel wasn't just in reality TV — she made Housewives history when she founded Skinnygirl Cocktails and then sold it in 2011. The deal was big enough to prompt networks to include so-called "Bethenny Clauses" in reality TV contracts, which require reality stars to give the networks a cut of businesses promoted on air. "I left reality TV and honestly thought the faucet would turn off because that's what happens, and I was fine with that," she said.

Persons: —, Bethenny Frankel, Thomas, Frankel, Fred Flinstone, — Frankel, she's, She's, Dunkin, TikTok, CoverGirl, Frankel doesn't, Heidi Gutman, Frankel wasn't, Frankel haven't, Lady Gaga, Addison Rae, that's Organizations: Service, Business, Housewives, New, Bravo, BI, Brands, L'Oreal, YouTube, SEC Locations: New York, TikTok

☆ The top influencers selling products on Amazon Live, according to new data analysis
▼ + stars: | 2023-10-13 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +1 min

Amazon's livestreaming platform offers influencers tools to earn commission from sales. The influencer-marketing platform Captiv8 analyzed data to find the top creators on Amazon Live. Here's a breakdown of the top influencers on Amazon livestreaming to followers. Throughout the year, Amazon capitalizes on its influencer network to sell products and promote sales, especially during Prime Day. The e-commerce giant offers a variety of content creation and monetization tools for influencers, including its live video streaming platform, Amazon Live.

Organizations: Amazon

☆ How NIL deals and brand sponsorships are helping college athletes make money
▼ + stars: | 2023-09-19 | by ( Dan Whateley | Margaret Fleming | ) www.businessinsider.com time to read: +11 min

College athletes make money by posting branded content on social media and attending events with fans. Read more about the flow of NIL money in college sportsThe remaining 20% comes from brand deals, per Opendorse. Men's basketball players make the most from brand deals, the company has found. Read more about how the company boosted social-media engagement by hiring college athletes from niche sports like golf and cheerleadingSome college athletes have become social media stars, especially female students. Reese is one of the most followed college athletes and has signed NIL deals with companies like Amazon, Airbnb, and Playstation.

Persons: influencers, Read, Phoenix Sproles, It's, Kristi Dosh, they're, USC's Bronny James, LSU's Olivia Dunne, Angel Reese, Paige Bueckers, Caitlin Clark, Flau'jae Johnson, Chase Griffin, outperforming, Bryce Adams, Opendorse, Braly Keller, Doug Edert, LSU's Reese, Reese, Matthew Hinton, Blake Lawrence, Colin Salao Organizations: Phoenix, BusinessofCollegeSports.com, University of Minnesota, Dinkytown, Power Five, UCLA, JPMorgan Chase, Chase Griffin Student, Buffalo Wild Wings, St, Peter's University, Amazon, PlayStation, AP, Nike, Adidas, Companies Locations: Ohio

Insider spoke with influencer marketing experts and creators about sponsored content on Threads. Within two days of Threads' launch on July 5 , certain brands and influencers started posting paid, sponsored content. She's since posted more sponsored content to Threads. Hulu worked with creator Adam Rose on a sponsored Threads post. Some creators, like travel creator Jessica Ufuoma, are turning down sponsored content requests from brands for this reason.

Persons: influencers, Adam Rose, Kristen Bousquet, I've, Bousquet, Hulu, Krishna Subramanian, Amber Venz, Alessandro Bogliari, Ayomi Samaraweera, Meta, Rose, Brittany Mehciz, Hulu's, Thomas Walters, Ajai Guyot, Guyot, it's, Elon Musk, Ryan Detert, Matt Navarra, who's, what's, Elon, Navarra, Meta's, Instagram, Sooraj Saxena, he's, Sydney Bradley, Taryn Hicks, Jessica Ufuoma, collabs Organizations: She's, Brands, Meta, Creators, Hulu, Dollar, Amazon, Twitter, Sydney Locations: Europe

Insider spoke with influencer marketing experts and creators about sponsored content on Threads. There may not be hashtags yet on Instagram's new app Threads, but that's not stopping #ads from appearing all over the latest social-media platform. Within two days of Threads' launch on July 5 , certain brands and influencers started posting paid, sponsored content. She's since posted more sponsored content to Threads. Some creators, like travel creator Jessica Ufuoma, are turning down sponsored content requests from brands for this reason.

☆ Olivia Dunne made $500,000 from a single NIL deal. Here's how she became the highest-paid female college athlete.
▼ + stars: | 2023-07-11 | by ( Margaret Fleming | ) www.businessinsider.com time to read: +3 min

The gymnast started a collective at LSU to create more NIL opportunities for female athletes. Read more about why college athletes are the 'best performing subset of influencers' for brandsDunne is an outlier with her multi-million dollar income, however. She also founded in July the Livvy Fund at LSU to bring more NIL opportunities to the school's female athletes. Collectives, which are donor-funded groups that help college athletes build their brands, make up 80% of all NIL deals. "Most of the collectives, the NIL collectives, they go to the men's sports, so I'm creating my own collective for the women's sports," Dunne told "Full Send."

Persons: Olivia Dunne, On3, Dunne, " Dunne, Captiv8, she's, Read, haven't Organizations: NCAA, LSU, Morning, Louisiana State University, ESPN, BodyArmor, Sports Illustrated, Motorola, Twitter, Fund Locations: Instagram, Canada

☆ Instagram's creator marketplace could see an influx of brand deal opportunities as it opens up to 3rd-party platforms and agencies
▼ + stars: | 2023-04-11 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +2 min

Instagram is now onboarding third-party influencer-marketing platforms and agencies. Despite being less than a year old, Instagram's test of a creator marketplace has already had its share of ups and downs. That means Instagram's creator marketplace could potentially see an increase in brands and paid opportunities for influencers in the coming weeks. Agencies will be able to communicate with creators directly via Meta's Creator Marketplace. InstagramTikTok's creator marketplace made a nearly identical move in 2021 when it brought on "alpha partners" such as Influential, Whalar, and Captiv8.

☆ Why Instagram's 'Creator Marketplace' has left many influencers twiddling their thumbs instead of scoring brand deals
▼ + stars: | 2023-04-03 | by ( Sydney Bradley | Marta Biino | ) www.businessinsider.com time to read: +9 min

"I was so excited when the creator marketplace was rolled out," content creator Melanie Demi told Insider. "Over the last couple of months, I feel like the creator marketplace has died down a little bit," Demi said. "Even on the TikTok creator marketplace, it's the same," said Joseph Arujo, who has access to the feature on both platforms. On TikTok's marketplace, creators can add their starting rates for brand deals or negotiate terms. TikTok's creator marketplace, for example, brought on "alpha partners" in 2021 such as Influential, Whalar, and Captiv8.

☆ How a TikTok and Instagram influencer bundles her rates to earn more from brand deals, and uses online forums to connect with brands
▼ + stars: | 2023-03-17 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +4 min

When Paulina Perez created her media kit in April 2021, she wasn't sure if she should list rates. She now offers various bundles ranging from $150 to $1,750, which has attracted all kinds of brands. Perez also explains why creators who are starting out should apply for online forums like Intern Queen. When Paulina Perez first went viral on TikTok in April 2021, she knew what she had to do. Since then, the 21-year-old's two-page media kit has helped her secure more than 20 paid deals with global brands like Sephora, Princess Polly, Oral-B, Skims, Pottery Barn, and others.

☆ TikTok's new Bold Glamour filter has gone viral for simulating 'mainstream beauty' but it's a reminder of how far AI has to go to integrate 'faces of color'
▼ + stars: | 2023-03-11 | by ( Lakshmi Varanasi | ) www.businessinsider.com time to read: +5 min

TikTok's new filter "Bold Glamour" has taken the platform by storm in recent weeks. Instead, she pulled out her phone to show me "Bold Glamour." Bold Glamour has appeared in millions of videos on TikTok because of how seamlessly it melds into certain users' faces. And on users with conventional, Eurocentric features, Bold Glamour looks like a wash of well-applied makeup. The argument that a filter like Bold Glamour can subtly distort a users' sense of reality, beauty, and very self is certainly valid.

☆ Apple's advertising business is expanding into new areas this year such as TV. Here are 14 behind-the-scenes Apple executives building its advertising empire.
▼ + stars: | 2023-03-03 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +11 min

Right now its roughly $5 billion-in-revenue ads business largely consists of search ads sold within the App Store. We asked more than a dozen advertising industry insiders and former Apple advertising staffers to identify the most important executives building Apple's advertising business. Teresi's ascent coincides with the explosive growth of Apple's ad business in recent years. A former Yahoo and Quantcast staffer, Crawford first joined Apple in 2011 to work on global operations for iAd. Lauren Fry - Apple TV+ ad salesApple hired Fry, a TV and video ad sales veteran, in February this year, The Information reported.

☆ What is 'monk mode': How the viral productivity hack works — and how CEOs and entrepreneurs use it
▼ + stars: | 2023-02-08 | by ( Britney Nguyen | ) www.businessinsider.com time to read: +3 min

'Monk mode' is a productivity hack popular among entrepreneurs and CEOs that's gone viral on TikTok. That's where "monk mode," a productivity hack popular among CEOs and entrepreneurs, comes in. Monk mode, which went viral on TikTok last year, has been a trend among entrepreneurs and self-help gurus for at least two decades. In practice, monk mode can mean different things to different people. Wood's advice to people trying out monk mode is to start with shorter intervals of time and building to hours or days.

☆ Apple quietly hired a mobile advertising pioneer to build a new ad-buying platform, the latest sign of its growing advertising ambitions
▼ + stars: | 2022-11-30 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +3 min

He is tasked with building a demand-side platform for advertisers to automate their buying of Apple ads. Apple quietly hired mobile advertising veteran Vishal Gurbuxani last year to build what two sources familiar with the matter described as a demand-side platform. Insider reported Gurbuxani's hire earlier on Wednesday, as part of a list compiling the 13 key executives driving Apple's advertising business. Right now its roughly $5 billion-in-revenue and high-margin ads business largely consists of search ads sold within the App Store, as well as ads sold in its News and Stocks apps. Check out Insider's list of 13 key behind-the-scenes executives building Apple's advertising business.

☆ 13 behind-the-scenes executives leading Apple's $5 billion advertising division
▼ + stars: | 2022-11-30 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +10 min

Right now its roughly $5 billion-in-revenue ads business largely consists of search ads sold within the App Store. It's been a big year for Apple's ad division. We asked more than a dozen advertising industry insiders and former Apple advertising staffers to identify the most important executives building Apple's advertising business. Teresi's ascent coincides with the explosive growth of Apple's ad business in recent years. A digital advertising veteran — having held senior roles at Yahoo, Quantcast, and Adobe — Teresi joined Apple in 2012 as vice president for its iAd division.

☆ How much college athletes are getting paid from NIL deals with brands, according to 4 creators
▼ + stars: | 2022-11-11 | by ( Colin Salao | ) www.businessinsider.com time to read: +1 min

Four student-athletes told Insider how much they've made from NIL and how they've secured deals. Deals ranged in value from free stuff to a few thousand dollars per post, depending on the athlete's reach. But there are about half a million NCAA athletes with differing skill-levels, reach and influence, and this affects the size of their NIL endorsements. Betts has since secured dozens of NIL deals and shared with Insider the email template and resume he uses to pitch to brands. He's one of four student-athletes from different NCAA divisions who shared with Insider how much they've made and how they've secured their NIL deals.

☆ Women's basketball influencers are the most engaging college athletes for brands, according to new data. Here are the top creators.
▼ + stars: | 2022-10-28 | by ( Colin Salao | ) www.businessinsider.com time to read: +2 min

Data shows the top 10 women's basketball athletes include the Cavinder Twins and Paige Bueckers. The apparel giant's signings show that major companies are embracing NIL deals with women's basketball student-athletes, and data shows why. Women's basketball athletes posted the highest engagement rate with a 9.4% engagement rate on TikTok, which is nearly 10 times higher than standard influencers. The company averaged the engagement rates of individual athletes to determine the overall engagement rate for each subset of athletes. Here are the top 10 women's basketball athletes and their engagement rates during the first year of NIL:

☆ Women's basketball players get the highest engagement rates as influencers, according to new data. Here are the top 10 creators.
▼ + stars: | 2022-10-27 | by ( Colin Salao | ) www.businessinsider.com time to read: +2 min

☆ How college athletes are getting paid from brand sponsorships as NIL marketing takes off
▼ + stars: | 2021-10-16 | by ( Dan Whateley | Colin Salao | ) www.businessinsider.com time to read: +13 min

In addition to brand deals, student-athletes have run branded training clinics and have been paid for appearances and autograph signings. Read about how much an FCS national champion who thought he would 'strike gold' with NIL deals actually earnedLike Sproles, Amherst College wide receiver Jack Betts thought he would profit significantly from the NIL deals, but quickly realized that it wouldn't be easy for a Division III athlete. However, by pitching himself to brands, Betts has been able to secure 35 NIL deals in 2022 alone. Some colleges and universities have developed policies to stop student-athletes from making brand deals that would interfere with their own lucrative sponsorship contracts. Here's Insider's list of 13 top companies helping student-athletes make money and shaping the future of NIL marketing

☆ Un copil de 9 ani a câștigat în 2020 aproape 30 de milioane de dolari din YouTube
▼ + stars: | 2020-12-22 | by ( Publika.Md - Aici Sunt Știrile | ) www.publika.md time to read: +2 min

Ryan Kaji, un copil de 9 ani din Texas, a devenit cel mai bine plătit YouTuber din lume al acestui an, după ce a câștigat aproape 30 de milioane de dolari doar în 2020. Ryan Kaji a câștigat anul acesta 29,5 milioane de dolari din canalul de YouTube, „Ryan`s World”, unde postează zilnic clipuri în care testează cele mai noi jucării. Totodată, băiatul a reușit să scoată o sumă estimată la 200 de milioane de dolari din jucării și îmbrăcăminte marcă proprie, inclusiv pijamale Mark&Spencer. De asemenea, copilul a semnat un acord nedezvăluit încă, dar probabil de milioane de dolari, pentru propriul său serial de televiziune pe canalul Nickelodeon. Topul celor mai bine plătite staruri de pe YouTube îi mai include pe Jimmy Donaldson (24 milioane de dolari), Dude Perfect (23 milioane de dolari), Rhett și Link (20 milioane de dolari), Markiplier (19,5 milioane de dolari), Preston Arsement (19 milioane de dolari), Nastya (18 milioane de dolari), Blippi (17 milioane de dolari), David Dobrik (16 milioane de dolari), precum și Jeffree Star (15 milioane de dolari).

Persons: Ryan Kaji, ro, Ryan, Mark, Spencer, Ryan ToysReview, Jimmy Donaldson, Rhett, Link, Preston Arsement, David Dobrik Organizations: The, Nickelodeon ., YouTube, Truth, Social Blade Locations: Texas, SUA

☆ Un copil de 9 ani a câștigat într-un an aproape 30 de milioane de dolari din YouTube
▼ + stars: | 2020-12-22 | by ( ) www.jurnal.md time to read: +2 min

Ryan Kaji a câștigat anul acesta 29,5 milioane de dolari din canalul de YouTube, „Ryan`s World”, unde postează zilnic clipuri în care testează cele mai noi jucării. Totodată, băiatul a reușit să scoată o sumă estimată la 200 de milioane de dolari din jucării și îmbrăcăminte marcă proprie, inclusiv pijamale Mark&Spencer. De asemenea, copilul a semnat un acord nedezvăluit încă, dar probabil de milioane de dolari, pentru propriul său serial de televiziune pe canalul Nickelodeon. Topul celor mai bine plătite staruri de pe YouTube îi mai include pe Jimmy Donaldson (24 milioane de dolari), Dude Perfect (23 milioane de dolari), Rhett și Link (20 milioane de dolari), Markiplier (19,5 milioane de dolari), Preston Arsement (19 milioane de dolari), Nastya (18 milioane de dolari), Blippi (17 milioane de dolari), David Dobrik (16 milioane de dolari), precum și Jeffree Star (15 milioane de dolari), scrie digi24.ro. Cifrele sunt bazate pe informații de pe YouTube, Social Blade și Captiv8, precum și pe date oferite de agenți, manageri, producători și avocați.

Persons: Ryan Kaji, Ryan, Mark, Spencer, Ryan ToysReview, Jimmy Donaldson, Rhett, Link, Preston Arsement, David Dobrik Organizations: Nickelodeon ., YouTube, Truth, Social Blade Locations: SUA

☆ Девятилетний мальчик за год заработал в YouTube 30 млн долларов
▼ + stars: | 2020-12-22 | by ( Mld Media Srl | ) noi.md time to read: +3 min

Его YouTube-канал Ryan's World имеет более 27 миллионов подписчиков и более 43 миллиардов просмотров, принеся его владельцу 29,5 миллиона долларов, передает hromadske.ua. Обновлено: В предыдущей версии новости было указано, что YouTube-канал Ryan's World имеет почти 42 млн подписчиков и более 12 млрд просмотров, эти данные опубликовали в материале Forbes. Однако на платформе YouTube отмечается, что этот канал сейчас имеет 27,6 млн подписчиков и 43,8 млрд просмотров. Канал Ryan's World существует с марта 2015 года. Как отмечает издание, по сравнению с предыдущим годом доход самых высокооплачиваемых ютуберов вырос на 30% и составил 211 миллионов долларов.

Persons: Kaji, Gus, Forbes, SocialBlade Pollstar, Beast, Райан Каджи, Райан, Анастасия Радзинская, Джимми Дональдсон ( ), Коби Коттон, Кори Коттон, Гарет Гильберт, Коди Джонс, Тайлер Тони Organizations: YouTube, Forbes, EK Doodles, Guardian, Forbes YouTube, Федеральная торговая комиссия Locations: Техас, США

It doesn't take a million followers to start earning thousands on Instagram, as Emily King and Corey Smith of @wheresmyofficenow have learned. Users with a few million followers, like the couple Jack Morriss and Lauren Bullen, make six-figure incomes and as much as $9,000 per post traveling the world and snapping eye-popping photos. The second most popular post was of King wearing a bikini, standing on the van's front bumper. In the next most popular, King is in a bikini, slicing lemons. "'They want to see Emily in a bikini, they want to see a sun flare, they want to see the van,' Smith said.

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