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☆ Lunchly: Logan Paul and MrBeast launch a Lunchables competitor
▼ + stars: | 2024-09-17 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +2 min

New York CNN —Some of YouTube’s biggest stars are taking on Lunchables with a competitor of their own. MrBeast, Logan Paul and KSI are teaming up on a “groundbreaking new better-for-you lunch option” called Lunchly, which combines all of their products into one meal that’s aimed at their young fan base. “Our end game has always been to not only provide high quality products, but also healthier alternatives,” Lunchly cofounder Logan Paul said in a press release. Lunchly’s launch comes when Lunchable, owned by Kraft Heinz, announced a major initiative last year to be a part of school lunch programs. Of course, KSI, Paul and MrBeast know how to launch brands, thanks in part to their fervent fan base.

Persons: Logan Paul, Paul, Lunchly, Lunchables ”, ” Lunchly, Kat, Kraft Heinz, MrBeast, hasn’t, ” Jeffrey Klineman, BevNet, “ Paul Organizations: New, New York CNN, Kraft, Consumer, Gatorade, BodyArmor, CNN Locations: New York, Lunchables

☆ Nvidia's big day is here
▼ + stars: | 2024-05-22 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +1 min

This post originally appeared in the Insider Today newsletter. Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . We're also running a Memorial Day sale for 80% off our Business Insider subscription. In today's big story, all eyes are on if Nvidia's earnings report will send its shares surging even higher.

Persons: —, We're Organizations: Business, Service

☆ Capri Sun is selling giant jugs for nostalgic fans who have outgrown its iconic pouches
▼ + stars: | 2024-05-21 | by ( Geoff Weiss | ) www.businessinsider.com time to read: +1 min

The brand wants to court nostalgic fans with more generous serving sizes. It's the company's "first innovation in nearly a decade," Capri Sun said. Capri Sun is courting nostalgic fans whose appetites have matured beyond a pouch-sized serving. The company is launching super-sized bottles of its beloved juice, calling the massive containers its "first innovation in nearly a decade." This story is available exclusively to Business Insider subscribers.

Persons: — Organizations: Service, Business

☆ An influencer is slammed for having a 'wasteful' and 'polluting' gender reveal party that saw a trio of airplanes leaving smoke-like trails in the sky
▼ + stars: | 2024-04-10 | by ( Alexandra Bacon | ) www.businessinsider.com time to read: +2 min

A Lithuanian influencer has social media users riled up after posting a video of her gender reveal. AdvertisementLithuanian influencer Inga Stumbriene has faced backlash online after she shared videos of her and her husband's gender reveal party. Related stories"Thanks for killing the planet," one Instagram user commented on the influencer's post. "This gender reveal made me sad, it's just so wasteful," said another. Gender reveal parties have become more extravagant and, in some cases, more dangerous in recent years.

Persons: —, Inga Stumbriene, Rolandas, Stumbriene Organizations: Service Locations: Lithuania, Arizona

☆ Papa Johns’ prices are driving some customers away
▼ + stars: | 2023-08-03 | by ( Danielle Wiener-Bronner | ) edition.cnn.com time to read: +5 min

New York CNN —Consumers are pulling back on discretionary spending, and Papa Johns is taking a hit. Lynch joined Papa Johns (PZZA) in 2019. The vast majority, roughly 2,900 out of about 3,400 total North American Papa Johns restaurants, are franchised, according to the company. Sales at Papa Johns locations open at least a year fell in the second quarter. But now, they’re pushing back – and not just at Papa Johns.

Persons: Papa Johns, ”, Rob Lynch, “, we’ve, I’ve, Lynch, American Papa Johns, Luke Sharrett, Papa, Kraft Heinz, Oscar Mayer, Kraft, Miguel Patricio, ” Patricio, George Frey, James Quincey, Steven Cahillane, “ We’re, ‘, ’ ”, ” Lynch, it’s Organizations: New, New York CNN, American Papa, Papa Johns, Bloomberg, Kraft Mac, Kraft Locations: New York, Papa Johns, Capri Sun, Philadelphia, Europe

☆ The bright orange Aperol spritz cocktail mystified some Redditors after appearing on 'The White Lotus.' Now the maker of Aperol says the show has boosted US sales.
▼ + stars: | 2023-02-23 | by ( Mary Hanbury | ) www.businessinsider.com time to read: +3 min

The Italian cocktail, Aperol Spritz, appeared multiple times on HBO's "White Lotus" series. According to Campari, the maker of Aperol, the apéritif is gaining market share in the US, in part because of its repeated appearances in "The White Lotus." Aperol Spritz has often been seen as a divisive drink. Aperol sales, which account for 22% of Campari's total portfolio, grew by nearly 50% in the US in 2022. Campari isn't the only business to see a boost from what has been dubbed as "The White Lotus" effect.

☆ Kraft Heinz turns to gimmicks and nostalgia to revive its ‘dusty’ brands
▼ + stars: | 2022-11-15 | by ( Danielle Wiener-Bronner | ) edition.cnn.com time to read: +10 min

Because they’re incredible.”More than half of Kraft Heinz’s business comes from just eight brands — the aforementioned three, plus Kraft Mac and Cheese, Philadelphia Cream Cheese, Heinz, Lunchables and Ore-Ida. For Kraft Heinz, which is relying on Patricio to execute a comeback, there’s a lot on the line. So we have more loyalty.”For that reason, Kraft Heinz has leaned in to promoting its legacy brands — and with sometimes outrageous marketing. Kraft HeinzOther Kraft Heinz brands have also used attention-grabbing marketing campaigns. Kraft Heinz’s brands now have a presence on gaming platforms like Roblox, in addition to social media channels and other platforms.

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